Job Opportunities API

JOIN THE TILT TEAM At Tilt, we see a side of people that traditional lenders miss. Our mobile-first products and machine learning-powered credit models look beyond credit scores, using over 250 real-time financial signals to recognize real potential. With millions of customers worldwide, we're not just changing how people access financial products — we're creating a new credit system that backs the working, whatever they're working toward. THE OPPORTUNITY: SENIOR GROWTH MARKETING MANAGER, UPPER FUNNEL As Tilt's Senior Growth Marketer focused on Upper Funnel acquisition, you will establish and lead the brand response marketing function - a strategic priority as the company prepares to make significant investment in upper-funnel channels. You will own the media strategy and execution across connected TV (CTV), YouTube, and additional top-funnel platforms, while developing robust measurement frameworks that clearly link brand investments to tangible business outcomes. This role offers a unique opportunity to define a new capability within a rapidly growing fintech company and influence how millions of people engage with Tilt. HOW YOU'LL MAKE AN IMPACT - Own upper-funnel go-to-market media strategy. Design, launch, and iteratively optimize campaigns across CTV, YouTube, and other top-funnel channels, ensuring a strong balance between compelling brand storytelling and measurable contributions to core business growth (acquisition, revenue, and lifetime value). - Advance measurement rigor. Create methodologies that demonstrate causal connections between brand spend and revenue incrementality where direct attribution is limited. Incorporate advanced approaches to measure touchpoint influence, including multi-touch attribution models, brand lift studies, geo-holdout tests, and incrementality experiments, to clearly link upper-funnel touchpoints to downstream revenue lift and long-term value. - Help design and measure optimized brand marketing funnel touch-points—mapping key awareness and consideration moments to create a structured, sequenced journey that efficiently moves audiences toward engagement and conversion while maximizing overall funnel efficiency. - Optimize budget allocation. Provide data-informed guidance on deploying and refining a significant upper-funnel budget to maximize alignment with both brand equity and performance objectives. Use funnel diagnostics and touchpoint performance data to dynamically reallocate spend toward the highest-ROI moments in the customer journey. - Collaborate on brand narrative development. Partner closely with brand and creative teams to ensure campaigns authentically reflect Tilt's mission and resonate deeply with the audience we serve—hardworking people seeking financial progress. Align narrative elements across touchpoints to maintain consistency and build cumulative brand momentum from awareness through consideration. - Communicate insights effectively to leadership. Translate upper-funnel campaign results into core business terms—revenue lift, incrementality, and scalable growth—so executives can make informed, confident investment decisions. Present clear views on how optimized touchpoints contribute to overall funnel health, efficiency gains, and predictable scaling. - Build a scalable capability. Establish enduring processes, playbooks, and standards to support efficient upper-funnel operations as investment and scale increase over time. Develop frameworks for ongoing touchpoint auditing, funnel mapping, and performance benchmarking to ensure the brand marketing system remains adaptable and high-performing. WHY YOU'RE A GREAT FIT - 6+ years in growth marketing, with a meaningful portion leading upper-funnel marketing (CTV, Youtube, etc) - Background from an upper-funnel ad platform (Google/YouTube, Meta, Amazon Ads, Roku, Microsoft), a performance-oriented agency, or a company running substantial brand marketing investment. - Hands-on exper