Job Opportunities API

Senior Growth Lead — Conversion Rate & Landing Page Optimization Location: Remote Reports to: Founder Type: Full-time Salary: $110k–$165k base plus bonus and discretionary performance bonus   About PetLab Co. PetLab Co. is one of the fastest-growing DTC pet supplement brands in the world. We sell science-backed supplements and treats that millions of dog owners trust, powered by a performance marketing engine spending at serious scale across paid social and beyond. We move fast, test constantly, and are aggressively integrating AI across our entire growth stack. Our team is vibrant, fast-moving, and customer-driven where high-performers are valued and rewarded. And it is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly. The Role Great landing pages sit at the intersection of customer psychology, direct-response copy, offer design, paid-media context and disciplined experimentation. This role owns that intersection. Reporting directly to our founder, you will lead the creation and optimisation of the pages that turn PetLab Co.’s paid traffic into customers. Across landing pages, PDPs, quiz funnels, advertorials and offer pages, you will decide how the story should be told, how the offer should be structured and what should be tested next. You will partner with paid media to understand the audience and ad angle, work with copy and design to sharpen the experience, and retain ownership of the final commercial outcome. The work is highly hands-on. You will move from research and hypothesis to page structure, copy direction, build, launch and analysis—then use what you learn to produce the next iteration. AI is a core part of how we expect this function to operate. You will use it to synthesise customer insight, critique existing pages, develop and refine messaging, create more variants and increase the speed at which strong ideas reach customers. This role is for someone who combines judgement with execution: someone who can diagnose why a page is underperforming and has the ability to do something about it. What You'll Do Own CVR and AOV across thepetlabco.com — product pages, landing pages, quiz funnels, listicles, advertorials, and offer pages Build and launch landing pages end-to-end — concept, copy, structure, and build (page builders and/or working with dev), matched to traffic source and ad angle Run a continuous testing program — hypothesis backlog, A/B and multivariate tests, post-test analysis, and a documented library of learnings Fix message-match — ensure the story a visitor clicks on is the story the page tells, segmented by traffic type (pre-sold vs. curiosity/tease, cold vs. retargeting) Drive AOV through offer architecture: bundles, subscription vs. one-time framing, upsells, cross-sells, order bumps, and pricing/anchoring tests Direct conversion copy — work with AI and our internal copy team to produce headlines, leads, body, CTAs, social proof, and objection handling. You don't need to write every word, but you need to instantly know when copy will convert and when it won't — and be able to brief, edit, and sharpen it to get there Use AI as a force multiplier — AI-assisted copy generation and iteration, AI-driven page teardowns and heuristic audits, rapid variant creation, research synthesis, and prompt workflows that let you test 10x more angles than a traditional CRO team Collaborate with paid social so pages are built for the ads driving traffic to them, not in a vacuum Report clearly — you'll own the numbers and communicate what's working, what isn't, and what's next How We'll Measure Success Sitewide and page-level conversion rate AOV and revenue per session Test velocity (tests shipped per month) and win rate New page performance vs. control benchmarks Speed from insight → live test Why This Role Real ownership of a metric that directly