Senior Field Marketing Manager (West)
Glow
| Company | Glow |
| Category | Marketing |
| Location | United States |
| Remote | Remote |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 21 Jul 2026 |
| Last verified | 10 Aug 2026 |
| Source | Employer ATS (ashby) |
Description
ABOUT GLOW
Glow is on a mission to transform how enterprises proactively protect the modern endpoint with an agentic-first approach. Our platform gives security teams the visibility, context, and autonomous remediation they've never had before — across every endpoint, application, and AI tool in the environment. We move fast, we build things that matter, and we believe security should be a force multiplier for the business, not a bottleneck. Let's Glow.
ABOUT THE ROLE …
This is a senior, high-impact role on Glow’s Marketing team, central to our pipeline strategy and go-to-market motion. As a Senior Field Marketing Manager, you'll be a key architect of how we show up in the field, owning a mix of strategy, execution of our event and field programs, while helping establish the foundational infrastructure and playbooks that will scale the team.
If you're a passionate field and experiential marketer looking for an opportunity to create extraordinary in-person experiences and build from the ground up, this is your chance to create innovative events that directly shape Glow's brand experience.
You'll collaborate closely with cross-functional stakeholders in sales and leadership to design experiences that accelerate deals and deepen customer relationships. You'll bring a strategic lens to audience segmentation, investment decisions, and program measurement, while also rolling up your sleeves to execute.
WHAT YOU’LL DO …
- Strategy & Ownership
- Partner closely with Sales leadership to align event investments to territory and account priorities
- Develop scalable playbooks for event planning, activation, and follow-up
- Operational Excellence
- Build and manage event budgets with strong ROI discipline
- Create standardized processes for planning, tracking, and post-event follow-up
- Implement scalable systems for registration tracking, lead capture, routing, and SLA enforcement
- Drive pre-event enablement and post-event follow-up rigor across Sales teams
- Data & Performance Management
- Define and track KPIs including:
- Pipeline generated and influenced
- Revenue attribution
- Cost per opportunity
- Event ROI
- Meeting conversion rates
- Deliver executive-level reporting and insights
- Continuously optimize channel mix based on performance data
- Leverage marketing automation and CRM systems to measure impact
WHAT YOU’LL BRING …
- 8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing
- Experience owning and executing large-scale tradeshows and high-volume field programs
- Demonstrated success driving pipeline and revenue through event programs
- Experience managing budgets and forecasting ROI
- Proven people manager with experience leading and developing direct reports
- Experience in high-growth B2B SaaS environments
- Familiarity with Salesforce and marketing automation platforms
- The Glow Mindset: You take ownership, act with accountability, collaborate openly, and focus on delivering meaningful impact. You thrive in fast-moving environments, embrace ambiguity, and enjoy solving hard problems together.
YOU MIGHT ALSO BRING …
- Experience at a startup or hyper-growth company is preferred.
- Background designing and optimizing account-based marketing (ABM) motions in partnership with demand generation teams.
- Strong analytical and operational mindset — comfortable working in CRM and marketing automation systems
- Ability to operate both strategically and tactically
- Exceptional cross-functional collaboration skills
- Highly organized with strong project management capabilities
- Strong executive presence and comfort presenting performance metrics to leadership
- Passion for process improvement and scalable systems
At Glow, we believe our greatest strength is our people. We're committed to building an