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The Senior Engagement Strategist, Insights & Analytics turns data into actionable insights that drive smarter marketing decisions. This role leverages analytics, AI-enabled research, and audience intelligence to uncover opportunities, optimize engagement, and guide strategic recommendations across integrated campaigns. Responsibilities Translate complex marketing data into clear, actionable insights and strategic recommendations. Leverage AI-enabled research and analytics tools to accelerate insight generation and support strategic decision-making. Analyze qualitative and quantitative data—including social listening, search behavior, CRM, media performance, and audience research—to identify trends and opportunities. Develop measurement frameworks, dashboards, KPIs, and reporting that evaluate campaign performance and business impact. Partner with cross-functional teams to deliver data-driven strategies and present findings to clients and internal stakeholders. Requirements 5+ years of experience in marketing analytics, insights, or engagement strategy. Strong ability to transform data into strategic recommendations. Experience with AI-powered research and analytics tools. Knowledge of CRM, social, web, search, media, and audience analytics. Experience creating dashboards, measurement frameworks, and performance reporting. Excellent communication and presentation skills. Healthcare or pharmaceutical agency experience preferred. Pay Range- $95,000- $120,000