Job Opportunities API

About the Role: JioStar is looking for a strategic and consumer-first social media leader to shape the brand's presence across platforms and drive audience growth, engagement, and cultural relevance. This role will lead end-to-end social strategy, integrated content campaigns, community building, and performance marketing for marquee entertainment and sports properties. Working cross-functionally with content, marketing, partnerships, creators, and analytics teams, you'll leverage insights, storytelling, and innovation to build impactful campaigns that strengthen brand affinity and deliver measurable business outcomes. Key Responsibilities: Strategic Brand Leadership: • Own the end-to-end social media strategy across all key platforms, including Meta, X, YouTube, and emerging social channels. • Develop and execute brand-building initiatives that strengthen awareness, engagement, and audience affinity. • Create and drive comprehensive brand positioning campaigns that effectively communicate the platform's content value proposition. • Monitor industry trends, consumer behaviour, and competitive activity to inform strategic decisions and maintain category leadership. Content Marketing & Campaign Excellence: • Lead the planning and execution of integrated social media campaigns for monthly key title launches and tentpole content. • Collaborate with global content and marketing teams to localize international campaigns for Indian audiences. • Develop compelling content narratives and storytelling frameworks that drive anticipation, viewership, engagement and word of mouth. • Ensure content calendars are aligned with business priorities, audience interests, and cultural moments. Community Building & Engagement: • Design and implement community engagement strategies that foster meaningful connections with audiences and content fans. • Leverage cultural conversations, trends, and real-time opportunities to enhance brand relevance and engagement. • Create exclusive social-first experiences for subscribers, superfans, and brand advocates. • Develop and scale user-generated content initiatives to increase organic reach and community participation. • Manage audience interactions and engagement frameworks to strengthen customer relationships and brand loyalty. Performance Analytics & Optimization: • Establish and monitor KPIs to measure social media effectiveness across awareness, engagement, audience growth, and content performance. • Conduct regular performance analysis using analytics platforms, social listening tools, and consumer insights. • Translate data into actionable recommendations to optimize content, campaigns, and audience targeting. • Develop reporting mechanisms and dashboards to track campaign effectiveness, ROI, and business impact. Cross-Functional Collaboration & Partnerships: • Partner with marketing teams to ensure consistency in brand messaging and campaign execution. • Collaborate with content partnerships teams to maximize co-marketing and audience acquisition opportunities. • Work closely with customer experience teams to enhance social customer engagement and responsiveness. • Coordinate with PR teams, talent, creators, and influencers to amplify campaign reach and drive cultural relevance. • Build strong relationships with internal stakeholders to align social media initiatives with broader business objectives. Innovation & Platform Development: • Develop platform-specific content and engagement strategies tailored to the unique strengths of each social channel. • Partner with platform representatives to gain access to emerging features, beta programs, and advertising opportunities. • Identify new content formats, technologies, and social trends to drive innovation and audience growth. • Continuously experiment, learn, and scale best practices to improve social media effectiveness and business outcomes. Qualifications & Experience: • Bachelor’s degree in Marketing, Communications, Media, Business, or a related field. • 12+ years of experience in social media, digital marketing, brand marketing, or content strategy. • Proven experience managing large-scale consumer brands, entertainment, media, OTT, or digital-first businesses. • Strong understanding of social media platforms, audience behaviour, analytics and content ecosystems. • Demonstrated ability to lead integrated campaigns and drive measurable business outcomes. • Excellent stakeholder management, communication, and team leadership skills.