Job Opportunities API

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Job Description In alignment with Visa’s strategic transformation of Sub-Saharan Africa, this role   will lead   the Marketing   agenda   for   Western and Central   Africa ( WCA ).   The position is accountable for shaping and executing the   WCA   marketing strategy, ensuring it is tightly aligned to commercial priorities, client needs, brand ambitions, and market opportunities across the sub-region. As the senior Marketing leader for   WCA , the role will partner closely with the   WCA   Group Country Manager (GCM),   WCA   leadership team, Regional CMO, CEMEA Marketing Services leadership, and cross-functional partners to translate regional priorities into market-relevant strategies that deliver measurable business impact. The role requires strong commercial judgment, strategic marketing leadership, and the ability to   operate   with influence across a complex matrix. It will lead integrated marketing initiatives that strengthen Visa’s brand, accelerate client engagement, support revenue growth, and enable expansion across priority   WCA   markets. This   leader   will report   to   the SVP of Marketing for CEMEA, with matrixed accountability to the   WCA   GCM .   He/she will   oversee   local Visa marketing teams and agency   partnerships , ensuring marketing investments are focused on the highest-value opportunities and deliver clear outcomes across   revenue generation, transactions, payment volume ,   market share growth, PCE penetration ,   and merchant acceptance across physical and digital   commerce . Role Purpose Lead the development and execution of high-impact marketing strategies across   WCA   that strengthen Visa’s brand, accelerate business growth, deepen client engagement, and support priority platforms including Premium, Cross-border, and Debit. Maximize the return on marketing investment by delivering distinctive creative work, disciplined execution, and robust measurement against agreed business and marketing KPIs, including MROI. Build trusted   relationships   with senior internal and external   stakeholders, including   the   WCA   GCM,   WCA   leadership   team, clients,   Sales, Product, Acceptance,   Visa Consulting & Analytics,   Hub and Global Marketing teams , and agency partners . Key   Responsibilities • Strategic marketing leadership:   Develop and execute the   WCA   marketing strategy, ensuring clear alignment with commercial priorities, market opportunities, client needs, and Visa’s regional and global brand agenda. • Business impact and growth:   Prioritize marketing initiatives that drive revenue, transactions, payment volume, market share, PCE penetration, and merchant acceptance across   WCA . • Client and market activation:   Lead integrated marketing and communication plans that support client priorities, product platforms, cross-border growth, sponsorship activation, and market development. • Marketing effectiveness:   Establish   clear performance measures for all major initiatives, assess marketing and business effectiveness, and ensure continued investment is directed to campaigns with demonstrable impact. • Market insight and competitive intelligence:   Use research, market data, cardholder   behaviour , payment trends, and competitor activity to   identify   growth opportunities, sharpen marketing plans, and inform future business direction. • Brand stewardship:   Act as the Visa brand guardian across   WCA , ensuring all communications and activations   comply with   regional and global brand strategies, standards, and guidelines. • Investment discipline:   Manage   WCA   marketing budgets, ensure rigorous prioritization of investment, and oversee budget allocation, reporting, and compliance with Visa policies and procedures. • Partnership and execution excellence:   Negotiate and manage external partnerships and contracts as   required , ensuring   delivery   quality, commercial value, and brand alignment. Agency and Partner Leadership • Lead and manage agency relationships across   WCA , ensuring partners deliver high-quality creative, media, and executional work aligned to agreed plans, timelines, budgets, and brand standards. • Oversee the campaign briefing process, ensuring agencies are equipped with clear strategic direction and deliver work that reflects Visa’s brand, values, and commercial   objectives . • Evaluate agency performance, work product, and contractual delivery to ensure continued effectiveness, value, and accountability. • Provide strategic marketing counsel to clients, including issuers and merchants, helping them achieve business   objectives   through Visa’s marketing   expertise , capabilities, and value-added services. • Lead the Marketing Services P&L for   WCA , including revenue and margin delivery, and oversee key client engagements in coordination with the CEMEA Marketing Services VP. • Develop and implement client co-marketing strategies and plans that deliver measurable value for Visa and its clients. • Secure client commitment to   participate   in Visa-led marketing activities, including marketing-in-kind solutions, sponsorship activations, and value-added services. • Activate global and local sponsorship platforms across   WCA   to amplify marketing investments, strengthen brand visibility, and support business priorities. Leadership and Operating Discipline • Lead, coach, and develop the   WCA   marketing team, building capability, accountability, and a high-performance culture. • Build strong relationships with senior stakeholders at country, regional, hub, and global levels to ensure alignment, influence decisions, and accelerate execution. • Operate with strong governance and discipline across budget management, investment prioritization, reporting, and compliance. Reporting Relationships and   Key  Interactions • This   role reports to the   SVP of Marketing for CEMEA, with matrixed accountability to the   WCA   GCM .   The leader will work closely with senior stakeholders across Visa, including regional and global Marketing, Sales, Product, Acceptance, Marketing Services,   Visa Consulting & Analyt ics   and key external clients such as issuers and merchants. This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager. Qualifications • Tertiary education   required ; MBA or equivalent postgraduate qualification preferred. • 15+ years’ senior marketing experience, ideally with broader commercial or general management exposure, gained in blue-chip FMCG, banking, financial services, payments, technology, or related industries. • Demonstrated experience leading regional or multi-market marketing agendas across complex channels, client segments, and business priorities. • Proven   track record   in agency leadership, integrated campaign development, brand management, marketing effectiveness, and commercial growth delivery. • Strong business acumen, including experience managing budgets, investment prioritization, and P&L-related outcomes. Key Competencies • Strategic marketing leadership and execution discipline. • Strong commercial orientation and ability to connect marketing activity to measurable business outcomes. • Executive presence, with the ability to influence senior stakeholders across a matrixed organization. • Strong analytical capability and comfort using data, research, and performance metrics to shape decisions. • Deep understanding of modern marketing channels, including digital, social, sponsorship, client marketing, and integrated campaigns. • Strong creative judgment and ability to translate insight into compelling ideas and market-relevant activation. • Exceptional verbal and written communication skills, including executive briefings and senior-level presentations. • Inclusive, culturally aware leadership style with the ability to   operate   effectively across diverse markets. • Strong relationship management, negotiation, and partnership skills. • Agility, resilience, and sound judgment in a fast-changing, complex environment. Visa is an EEO Employer Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.