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Senior Director, Alcohol

coke
Companycoke
CategoryMarketing
LocationJapan - Tokyo
Remote
EmploymentNot stated
LevelDirector
SalaryNot stated by the employer
Posted22 Jul 2026
Last verified10 Aug 2026
SourceEmployer ATS (workday)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
Job Description Summary: Job Description Summary • Drive   Alcohol   brand s   business growth through strategy and execution planning to build brand equity and deliver short and   mid/lon g-term growth   targets . • Drive   Alcohol   brand s’   initiatives such as new product development, IMX   development, and business assessment. • Develop consumer-centric innovation pipeline for long-term growth and   brand   equity building with leading cross functional team members. What You'll Do for Us: • Manage   Alcohol   business performance including periodic tracking and course correction recommendations. • Develop   Alcohol   brand s   growth strategies through LRP and ABP processes. • Develop   brand   annual business plans, including end-to-end strategy development, product & pack launches, and content for consumers and shoppers. • Develop   a 3- year innovation pipeline with   timely   alignment with key stakeholders. Qualifications & Requirements: • Bachelor’s degree required, MBA or equivalent preferred. • 12-15 years of senior leadership experience in category/brand management or marketing, ideally within FMCG or beverage/consumer goods sectors. • Commitment to the brand and business • Brand enhancement & consumer-centric thinking and strategic planning capabilities • Human centricity, open-mindedness for new challenges and new ways of working • Business financial understanding (NSR, GP, MP, marketing-related expenditures, CAPEX) and complex market/human-based data comprehension • Lead by example with growth behavior (Curiosity, Inclusivity, Agility, Empowerment) What We Can Do   For   You: • Iconic & Innovative Brands: Our portfolio represents over 250 products with multiple billion-dollar brands in the world. • Historical heritage: We have   operated   our business since 1957 in Japan, 1968 in Korea. • Globally networked ways of working: We have fully networked   organization   and ways of working in   global   community. • Franchiser leadership: We partner with local bottlers as franchise system in both markets. • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day. Skills: Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis Skills: Channel Management, Digitale Medienstrategie, Führung, Kreativer Prozess, Managerverwaltung, Markenarchitektur, Markenaufstellung, Marketingstrategien, Marketingziele, Medienplanung, Menschenführung, Personalführung, Problemlösung in der Gruppe, SWOT-Analyse, Teammanagement, Verbrauchersegmentierung, Wettbewerbsanalyse Location(s): Japan City/Cities: Tokyo Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: September 30, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision  to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.