Senior CRM Automation & Data Manager (all genders)
sunday-natural
| Company | sunday-natural |
| Category | Data & Analytics |
| Location | Berlin |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Senior |
| Salary | Not stated by the employer |
| Posted | 17 Jul 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (ashby) |
Description
YOUR ROLE
We are a high-velocity DTC brand running a highly sophisticated, data-driven CRM ecosystem (50+ automated lanes, custom scoring, multi-channel tracking). We are moving fast toward Agentic CRM.
We need a technical powerhouse to build the orchestration layer that translates our data science, scoring models, and customer signaling deviations into automated, multi-channel journeys. This is a 100% hands-on role at the intersection of Data Engineering, MarTech Architecture, and Automation. No pure strategists, no ticket-delegators - you code, connect systems, and execute.
- Model-to-Journey Orchestration: Act as the core bridge between data science and marketing. Take our custom models (churn, affinity, value scoring) and wire them directly into real-time lifecycle journeys across Email, App/Push, Direct Mail, and Paid Channels.
- AI & Workflow Automation: Build custom automated pipelines using n8n and advanced LLMs (Claude, Gemini) to eliminate manual campaign ops, automate trigger handling, and scale execution.
- Data Integration & MarTech Pipelines: Own the data pipes flowing into and out of our MarTech stack (with Bloomreach as our primary customer data engine, alongside Meta/Google streaming). Map custom attributes, manage event-tracking, and ensure flawless data ingestion.
- Data Engineering & Deep Dives: Write advanced SQL/Python scripts to clean fragmented data sources, build automated reporting structures (Tableau/Looker), and analyze data to proactively spot lifecycle opportunities.
- Technical Strategy & Testing: Partner with commercial teams to design automated testing roadmaps. You own the technical setup, execution, and statistical validation of all CRM experiments.
YOUR PROFILE
Must-Haves (The Core Engine):
- Experience: 3-5 years of hands-on experience at the intersection of Data Automation, MarTech Architecture, or Analytics Engineering (ideally in E-Com/DTC).
- Hard Skills: Strong SQL and Python coding skills specifically for data pipeline engineering, API integrations, and workflow automation.
- Middleware & AI Integration: Proven experience building API integrations and middleware workflows (via n8n, Make, or custom scripts) utilizing Generative AI models.
- Mindset: Highly autonomous and execution-focused. You thrive when building systems from scratch and require zero hand-holding.
- Language: Fluent in English.
Nice-to-Haves (The Superpowers):
- Hands-on experience with Bloomreach (or equivalent enterprise CDPs like Braze/Segment).
- A solid foundation in statistics for A/B test validation and data visualization (Tableau/Looker).
- Practical experience handling technical consent management and data compliance frameworks.
- German or French language skills are a plus.
WHAT WE OFFER
- An appealing discount on all of our products – from essential oils to vitamins & nutrients
- We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
- The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
- We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
- Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
- You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
- Inviting office spaces with access to plenty of organic teas and superfoods from around the world
- We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day
Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. Th