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London – Senior Consultant, Strategy & Data Science in Marketing Mix Modelling (MMM) Ekimetrics UK Job Description   Ekimetrics is a leader in data science and AI-powered solutions. Since 2006, we’ve pioneered the use of AI and data science applied to unified marketing measurement and holistic business optimization aligned with sustainability performance.   Our goal: Combine high-impact AI and data science solutions for sustainable business performance.   At Ekimetrics, we have the ambition to help our clients rethink their business models by reconciling economic, environmental and social performance through data science.   📊Key figures about Ekimetrics ·        400 data science experts globally (50+ in the UK) ·        1000 diverse projects for more than 350 clients ·        4 offices: Paris, Hong Kong, London and New York ·        $1 billion in profits generated for our clients since 2006. ·        7000 tons of CO2 prevented by our clients in 2022. ·        UK data company of the year 2023 ·        Voted Great Place to Work 2023 ·        Microsoft’s sustainability partner ·        Voted as a leader in “Marketing Measurement and Optimization” by Forrester wave 2023   Why are we hiring?   As we continue to grow, bringing on new global clients, we are looking for a manager to join our London office. We want to strengthen our market optimization offering which focuses on “Marketing Effectiveness” and “Marketing Measurement”. We support clients with detailed recommendations that can be acted upon immediately, as well as on longer-term brand strategies, reconnecting immediate and future business impact.   Your role in the team   As a Senior Consultant, you will be expected to work in various teams to service global clients, on key accounts, across multiple continents to deliver marketing and customer analytics projects that will lead to significant, value-led transformations. You will support Managers by acting as project lead for our clients. You will gain a deep understanding of their needs and offer the most effective solutions, providing impactful and useful insights to help steer their revenue or data strategies, and building long-term relationships.   Embedded in the core of this position lies your expertise in Marketing Mix Modelling. You will be responsible for steering the client, and delivery of BMC's and MMM models. Whilst you may not generate these models directly you will need prior knowledge of MMM and modelling platforms. Your role will require you to navigate these insights into compelling stories that resonate with both technical and non-technical stakeholders.   Overview ·        Use your knowledge and experience In Marketing Mix Modelling (MMM) to make business-led decisions ·        Create real valuable actionable insights for clients defining their marketing and strategic direction. ·        Lead projects with globally recognised brands ·        Manage and lead end-to-end analytics projects, including planning, design, and implementation. ·        Lead a team of 3-8 consultants.    About You   We are looking for someone who can show both advanced analytics skills and a strong interest in marketing & business strategy. Ideally, you’ll have: ·        Strong Knowledge and experience in Marketing Mix Modelling (MMM) ·        Experience working across large data sets ·        Understanding of media variables/econometrics and prior modelling experience. ·        Experience working with clients and account management ·        Knowledge and/or understanding of Coding languages such as Python or R - we use Python at Eki ·        Proficiency in Microsoft Office software such as Word, PowerPoint, and Excel ·        Degree in Economics/Econometrics, Maths/Statistics, Business Analytics, Data Science or a related field ·�