Job Opportunities API

Senior Brand Marketing Executive   Soho, London Hybrid working: 3 days in the office (Tuesday - Thursday) The Role   Working within the brand marketing team across Virgin Bet, the  Senior Brand Marketing Executive  will support the  Senior Brand Marketing Manager  in planning and executing brand strategies within the markets. The role will be split across   six   core areas:   Brand development  and guardianship Communications, campaign and media planning Creative development and delivery Co- ordination  and execution  of sponsorship  portfolio Co-ordination  and execution  of PR  and brand Marketing  effectiveness measurement  At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top. We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition. As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users. Key Responsibilities   Supporting the media planning and delivery of any media deals (in conjunction with the agency) Playing a key role in shaping the creative output of the brand by leading briefing and delivery with internal design teams and external agencies.  Lead the  planning and  delivery of sponsorship  invent ory ,  marketing collateral , and related  event-led  brand activation s  with  racecourses across the UK . Playing a key role in developing and implementing best-in-class research and measurement frameworks to evaluate brand performance ,  marketing  effectiveness,  earned media ,  sponsorship  evaluation  and inform strategic decision-making Regularly monitoring and analysing  and reporting on  marketing performance metrics, including ROI, KPIs, and campaign effectiveness, to assess the success of brand initiatives and identify areas for improvement Taking ownership of updating the master brand budget and associated financial trackers Cultivating and maintaining relationships with key stakeholders, including external partners, agencies, and vendors, to support brand initiatives and drive collaborative opportunities Serving as a key point of contact internally and externally for all brand marketing-related activities, providing expert guidance and support to stakeholders at all levels   Skills, Knowledge and Experience   Experience within a similar brand/marketing role (client side or agency) Experience/knowledge of the sports betting industry would be advantageous Experienced in managing agencies and working closely with / leading internal teams An effective communicator, well versed in stakeholder management Demonstratable experience of campaign planning and project management Creative experience, working across design based projects Broad channel experience (both media and creative) Strong commercial acumen   What can we offer?  Company Performance Bonus Flexible Working Agreements where applicable Private Healthcar