Senior Brand Manager (f/m/x)
Alumni Network Job Board
| Company | Alumni Network Job Board |
| Category | Marketing |
| Location | Amsterdam |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 26 Jun 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
The role: What's in the Box
Are you ready to turn one of the most prominent e-commerce brands into the Netherlands’ ultimate "Love Brand"?
As our Senior Brand Manager NL , you will take full ownership of all brand-related activities for the Dutch market. Your ultimate goal is to drive Brand Consideration and Brand Equity, deeply embedding our brand into Dutch culture.
This is not a traditional, siloed branding role. You will operate within a fast-paced, complex matrix organization , bridging local execution with global strategy. We need a commercial, highly strategic marketer who possesses an elite track record in end-to-end campaign management , exceptional agency governance , and specific expertise in driving high-converting D2C retail campaigns that bridge customer centricity with short-term performance. Crucially, you will work in lockstep with our Growth Marketing team, ensuring that high-impact brand equity seamlessly fuels the performance funnel to drive scalable business growth.
What you’ll do: The Recipe
Drive Local Strategy & Brand Equity: Own and execute a winning brand strategy for the Dutch market that aligns with our global brand framework while staying hyper-relevant to local consumer insights and trends.
Campaign Management: Lead the orchestration of the campaign calendar and end-to-end large-scale integrated marketing campaigns (360° ATL, Digital, Paid Social, and Activations) from brief to PCR, including Hockey sponsorship and large influencer collabs.
Accelerate D2C Retail Campaigns: Design and execute tactical, high-performing D2C retail marketing campaigns. You will know exactly how to leverage performance mechanics and brand storytelling simultaneously to drive acquisition, retention, and brand loyalty.
Navigate the Matrix: Act as a master collaborator within a matrix organization. You will work in close lockstep with local marketing operations (Media, PR, Social, Product Marketing) and Global Brand teams to ensure seamless alignment and buy-in.
Elevate Agency Management: Manage, challenge, and inspire our creative, media and PR agency partners. You will set high standards for output, negotiate effectively, and ensure agencies deliver cutting-edge, thumb-stopping, and cost-effective work.
Data-Driven Optimization: Turn consumer insights and campaign data into actionable initiatives. You will take tight control of the allocated marketing budget, rigorously tracking KPIs and ROI to prove how brand creativity fuels business metrics.
Cultural Relevance: Monitor competitive activities and cultural shifts in the Netherlands to inspire the wider team with new developments, buzz-worthy moments, and local brand partnerships.
What you’ll bring: The Ingredients
Experience: 7+ years of progressive marketing experience in fast-moving D2C, e-commerce environments.
Education: Relevant Master’s or Bachelor’s degree in Marketing, Business, or Communications.
Stakeholder management: Proven experience navigating complex, fast-paced matrix organizations with high exposure to multiple internal and global stakeholders.
Campaign Excellence: A proven track record of delivering successful, high-impact 360° brand and retail campaigns with a deep understanding of the Dutch media landscape.
D2C Expertise: Strong commercial acumen with a deep understanding of social media, customer journeys, conversion funnels, and retail mechanics specific to Direct-to-Consumer business models.
Elite Agency Leadership: Outstanding agency management skills, with the ability to manage complex contracts, brief creatively, and steer agency partners to deliver ahead of the curve.
Analytical Mindset: Data-driven approach to analyzing consumer behavior, with the ability to translate complex data into creative, bold marketing initiatives.
Soft Skills: Exceptional communication and stakeholder management skills; a proactive, enthusiastic attitude that thr