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Role Overview As a Senior Associate, GTM Communications you will be responsible for supporting central product, S&O and our central marketing team in bringing launches and campaigns successfully to market. Acting as the key link between central teams and commercial teams, this role delivers clear internal communications, sales enablement content and merchant facing materials, while managing project timelines and driving stakeholder alignment to ensure every product, service or campaign launches smoothly. The role suits someone with strong written communication skills, a creative eye, solid project management instincts, and the confidence to manage multiple stakeholders in a fast-paced, frequently changing environment. Key Responsibilities GTM Delivery - Partner with product, S&O and/or marketing teams to support the successful launch of new and upcoming launches and campaigns. - Translate plans into clear, actionable communications for commercial teams. - Act as the central point of coordination between product, S&O, marketing and commercial stakeholders throughout campaign delivery depending on the specific project. - Ensure all campaign materials are hosted on Seismic and available to commercial teams ahead of launch, in line with the launch calendar. Stakeholder Management - Build and maintain strong relationships with marketing, commercial, and cross-functional stakeholders. - Influence stakeholders to engage GTM at the right stage of campaign planning, and educate them on the value GTM brings. - Challenge timelines and expectations where needed, while maintaining positive working relationships. - Facilitate regular meetings to track progress, resolve risks and maintain alignment across teams. Internal & Merchant Communications - Write clear, engaging communications for commercial teams covering campaign objectives, timings, and required actions. - Develop and execute merchant communication plans, including email campaigns promoting participation, sign-up deadline reminders and operational guidance. - Tailor messaging for different audiences, keeping it accurate, timely, and commercially relevant. Sales Enablement - Collaborate with product, S&O or marketing stakeholders to produce high-quality sell-in materials for commercial teams, including Google Slides presentations, email templates and product launch / campaign toolkits. - Build and maintain landing pages on the Partner Website where required. - Ensure all assets are accurate, on-brand and engaging. Project Management - Own campaign delivery plans from briefing through to launch, tracking milestones, dependencies and deadlines across multiple concurrent campaigns. - Hold stakeholders accountable for delivering their actions on time - identify risks early and manage them proactively. Continuous Improvement - Support post-launch evaluations to assess campaign impact, in collaboration with initiative owners. - Identify opportunities to improve GTM content, processes and ways of working between marketing and commercial. Skills & Experience Essential - Excellent stakeholder management and relationship-building skills, with strong negotiation and influencing ability. - Exceptional written and verbal communication, with the ability to tailor messaging for different audiences. - Experience managing multiple cross-functional projects in parallel. - Highly organised, with strong attention to detail and comfort managing ambiguity in a fast-paced environment. - Confident using Google Workspace (particularly Google Slides) to create presentations and communications. - Creative mindset with an eye for design and engaging content. Desirable - Experience within GTM, commercial or marketing functions. - Experience with merchant or partner communications. - Experience using website content management systems to build landing pages. - Familiarity with Seismic or similar content /