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Sales Manager (Modern Trade – Head Office)

gmg
Companygmg
CategorySales
Location
Remote
EmploymentNot stated
LevelDirector
SalaryNot stated by the employer
Posted24 Jul 2026
Last verified12 Aug 2026
SourceEmployer ATS (teamtailor)
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Description
Who we are GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain. Role Summary The Sales Manager (Modern Trade – Head Office) is responsible for driving sales growth across key modern trade customers by managing strategic head office relationships, leading a team of Key Account Executives, and ensuring flawless execution of commercial plans. The role oversees end-to-end account management, including joint business planning, commercial negotiations, promotional planning, forecasting, and performance management. Acting as a bridge between Key Account Executives and the Channel Head, the Sales Manager plays a critical role in delivering sustainable business growth while strengthening partnerships with major retail customers. Key Success Drivers including Accountabilities and Responsibilities Key Account Management Manage strategic relationships with major Modern Trade retailers at Head Office level. Lead commercial discussions, annual business planning, promotional agreements, pricing, and trading terms. Ensure effective execution of Joint Business Plans (JBPs) with key customers. Identify growth opportunities within existing accounts while maximizing sales and profitability. May directly manage selected strategic accounts based on business requirements. Team Leadership Lead, coach, and develop a team of Key Account Executives. Set clear sales objectives, monitor performance, and support the team in achieving commercial targets. Ensure consistent execution across all managed customer accounts. Provide guidance on negotiations, customer engagement, and problem resolution. Sales Planning & Commercial Execution Develop customer-specific sales plans aligned with company objectives. Drive achievement of sales, profitability, and market share targets. Collaborate with Demand Planning and Supply Chain teams to ensure product availability and forecast accuracy. Monitor customer performance and recommend corrective actions where required. Trade Promotions & Category Growth Partner with Trade Marketing to develop and execute customer-specific promotional plans. Evaluate promotional effectiveness and optimize return on investment. Ensure visibility initiatives and in-store activation plans are successfully implemented. Customer Relationship Management Build long-term strategic partnerships with customer buying teams and decision-makers. Conduct regular business reviews with customers to identify opportunities and address business challenges. Resolve commercial issues proactively while maintaining strong customer satisfaction. Cross-Functional Collaboration Work closely with Marketing, Supply Chain, Finance, Category Management, and Customer Service teams to ensure seamless business execution. Support new product launches and category development initiatives across Modern Trade customers. KPIs Sales Revenue Achievement Gross Margin Achievement Customer Profitability Joint Business Plan (JBP) Execution Forecast Accuracy Promotional ROI Distribution & SKU Listing Growth Customer Service Levels (OTIF) Team Performance & Development Customer Satisfact