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Retail Marketing Specialist (m/f/d) careersite--jobs--form-overlay#showFormOverlay" data-careersite--jobs--form-overlay-target="coverButton"> Apply for this job blocks--cover--scroll#handleScrollDown" title="Scroll to content"> Location: Frankfurt am Main Company: BYD Automotive GmbH Reporting to: Retail Marketing Manager About the Role: As a Retail Marketing Specialist, you will play a key role in developing and executing marketing strategies to strengthen brand positioning and drive retail sales performance. You will work closely with dealerships and internal stakeholders to ensure impactful campaigns, promotional activities, and customer engagement initiatives that enhance the retail experience. Key Responsibilities: • Develop and implement retail marketing strategies to increase customer engagement and drive vehicle sales • Coordinate local marketing campaigns, promotions, and dealer support programs • Analyze market trends, customer behavior, and competitor activities to optimize retail marketing initiatives • Support dealerships with marketing materials, digital tools, and training to ensure effective execution • Collaborate with internal teams, including sales, digital marketing, and product management, to align marketing efforts • Manage retail events, sponsorships, and activations to strengthen brand presence at the local level • Track and report marketing performance metrics, providing insights to improve campaign effectiveness • Ensure compliance with corporate branding guidelines and marketing policies Your Profile: • Degree in Marketing, Business Administration, Communications, or a related field • Experience in retail marketing, preferably within the automotive industry • Strong understanding of consumer behavior and retail sales dynamics • Excellent communication and project management skills • Ability to work collaboratively with dealerships and cross-functional teams • Proficiency in digital marketing tools, social media platforms, and CRM systems • Creative mindset with a strategic approach to marketing execution Why Join Us? • Opportunity to work in a dynamic and innovative industry. • Competitive salary and benefits. • Exposure to global automotive trends and strategies. • A collaborative team environment that fosters professional growth. Department Sales Frankfurt Open positions EV Charging Deployment Manager Sales Istanbul International Key Account Manager – Light Comme... Sales Frankfurt Bid Specialist Sales UK More jobs Frankfurt About BYD Europe As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services. careersite--jobs--form-overlay#showFormOverlay">Apply for this job jobs--overlay#unobserveClickOutside common--modal:closed->jobs--overlay#observeClickOutside " data-jobs--overlay-overlay-value="false" data-jobs--overlay-overlay-class="!fixed flex flex-col inset-0 rounded-t-6 shadow-job-form-overlay z-career-job-application-form-overlay" data-jobs--overlay-minimize-button-hidden-class="hidden" data-careersite--jobs--form-overlay-target="form">