Retail Channel Marketing Specialist (Korean Bilingual)
SBT Global, Inc.
| Company | SBT Global, Inc. |
| Category | Marketing |
| Location | Irvine |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 15 Jul 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (smartrecruiters) |
Description
Onsite
Full Time
Salary: $60,000 ~ 70,000 (DOE)
Korean Bilingual Required
We are seeking a highly organized and performance-driven Retail Channel Marketing Specialist to
support retail and distribution channel growth across North America. This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results.
Key Responsibilities:
1. Retail Channel Execution
• Lead & support execution of retail marketing initiatives across key retail partners
including Ulta, Target, Costco, specialty beauty, and grocery channels.
• Coordinate in-store promotions, endcaps, and secondary placements
• Manage promotional calendars and ensure timely execution
• Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads,
etc.)
• Serve as key marketing contact for assigned retail accounts, ensuring alignment
between brand objectives, retailer requirements, and commercial goals.
• Monitor retailer trends, competitive activity, and category performance to identify
opportunities for growth.
2. Trade Marketing & Promotion Support
• Track and manage TPDs, markdown programs, and co-op initiatives
• Support retailer line reviews with marketing decks and performance insights
• Coordinate promotional forecasting with Sales and Operations teams
• Monitor trade spend ROI and effectiveness
3. Campaign & Content Coordination
• Align digital campaigns with retail launch timelines
• Coordinate with creative teams for channel-specific assets
• Ensure brand consistency across all retail touchpoints
• Support influencer or paid media activations tied to retail events
4. Reporting & Analytics
• Track sell-through lift during promotional periods
• Prepare weekly/monthly channel performance reports
• Analyze campaign performance and provide optimization recommendations
• Support executive-level reporting for key accounts
5. Cross-Functional Collaboration
• Work closely with Sales, Operations, and Finance to ensure smooth execution
• Coordinate with brand partners for product updates and marketing alignment
• Assist in inventory planning alignment for major campaigns
Required Experience:
• Korean/English Bilingual
• Bachelor’s degree in Marketing, Business, or related field
• 2–4 years experience in channel marketing, trade marketing, or retail marketing
• Experience managing retail partners such as Ulta Beauty, Target, Sephora,
• Costco, or other national retailers are preferred.
• Experience in Beauty, Skincare, or CPG preferred
• Strong Excel and reporting skills
• Experience with retail promotional programs
• Highly organized with strong project management ability
• Strong communication and collaboration skills
Preferred Experience:
• Experience managing retail partners such as Ulta Beauty, Target, Sephora,
• Costco, or other national retailers are preferred
• Knowledge of sell-in vs. sell-through dynamics
• Experience with retail media platforms
• Familiarity with trade spend management
All your information will be kept confidential according to EEO guidelines.