Research Lead – Public Opinion / Segmentation
ourcommonhome
| Company | ourcommonhome |
| Category | Data & Analytics |
| Location | — |
| Remote | — |
| Employment | Not stated |
| Level | Lead |
| Salary | Not stated by the employer |
| Posted | 12 Feb 2026 |
| Last verified | 10 Aug 2026 |
| Source | Employer ATS (teamtailor) |
Description
Research Lead – Italy Segmentation Organization: Our Common Home Mission: Our Common Home promotes civic participation of everyone in society to build solutions to our changing natural environment, in particular people with more traditional values who feel a deep attachment to place, to their traditions, to their family and nation and who so far have been left out of the conversation. We partner with locally rooted civic organisations and institutions in Italy: trusted custodians of landscapes, cultural practices, and rural communities. By supporting these networks, we aim to strengthen stewardship, and achieve our mission to reach a political consensus on the need to preserve our environment and empower everyone across society to work together in exploring and building solutions. Research plays a central role in OCH’s work. Our insights inform strategy, campaigns, and long-term programme design, grounding our work in evidence, cultural context, and lived experience. Purpose of the Role: The Audience Segmentation & Public Opinion Research Consultant will lead the delivery of OCH’s flagship audience segmentation study in Italy. This multi-phase research project will combine: Exploratory qualitative research A national quantitative survey and segmentation analysis A final qualitative profiling phase The study will generate a robust, evidence-based understanding of the values, motivations, and narratives shaping Italian society. These insights will identify priority audiences and inform the campaigns and strategies of OCH’s new Italy programme. This is a senior, delivery-focused role. The consultant will act as the technical and analytical lead, ensuring methodological rigour, contextual relevance, and strategic usefulness across all phases of the research. The role will operate under the guidance of OCH Global Research Services and in close collaboration with the local country team. Key Responsibilities: 1. Project Set-up & Planning Develop the overall project timeline and budget Produce detailed workplans for each phase and milestone Coordinate tasks and contributions across the project team Select, contract, and manage external research partners Appoint and manage advisors where appropriate Conduct literature reviews and exploratory sessions to inform primary research 2. Research Design, Planning & Technical Leadership Lead the research from inception, including scoping, kick-off, and planning Act as technical lead, ensuring methodological integrity and analytical coherence Design and oversee data collection tools, including: A values-based national survey questionnaire tailored to the Italian context Qualitative instruments such as interview and focus group guides Make and document methodological decisions on sampling, instruments, and analytical framing, balancing: OCH research standards Political, cultural, and practical realities Project scope, timelines, and resources Provide technical oversight of external research agencies, including review of tools, translations, and fieldwork protocols Ensure learning from each phase informs subsequent stages Attend selected focus groups or interviews to support quality control and contextual understanding 3. Analysis, Interpretation & Sense-Making Act as lead analyst and sense-maker across qualitative and quantitative components Define analytical priorities for quantitative analysis, including: Descriptive analysis and index construction Cluster or segmentation analysis Assess the robustness and strategic usefulness of segmentation outputs Integrate qualitative and quantitative findings into clear audience segments, narratives, and personas 4. Outputs & Deliverables Lead the design and development of all research outputs Work closely with OCH colleagues to identify strategic implications and engagement opportunities Support briefings, worksho