Job Opportunities API

The Role   Green Thumb Industries is looking for a strategic, results-oriented marketing manager to own digital and loyalty marketing for our Illinois dispensary network. This is a central team individual contributor role reporting to the Retail Brand Director, sitting at the intersection of brand, performance, and field execution.   The Regional Retail Marketing Manager will be responsible for conceiving activation concepts, leading cross-functional implementation, monitoring performance, and iterating quickly based on results for loyalty and digital marketing channels. The role spans the full customer lifecycle: driving net new customer acquisition and retaining and growing the customers we already have. This individual will collaborate closely with our regional and central marketing teams. Illinois is the initial geographic focus of this role; as GTI's regional marketing model evolves, this person's scope may expand to include additional markets.   This is not a purely strategic role. At times, this person will be expected to show up in the field to support or lead in-person activations alongside store teams and local partners.   Responsibilities   Concept Development & Campaign Strategy   Serve as an ideation engine for Illinois retail marketing, generating activation concepts across paid media, loyalty, eCommerce, and in-store experience improvements   Translate market-level insights (competitive, seasonal, behavioral) into actionable campaign briefs and activation plans   Build and maintain an Illinois activation calendar that aligns cross-functional workstreams around a coherent market strategy   Balance acquisition-focused initiatives with retention and lifecycle programming, ensuring the full customer base is addressed     Cross-Functional Implementation   Lead implementation of Illinois campaigns in partnership with Paid Media, Loyalty, eCommerce, Retail Operations, and Local Marketing teams, owning the through-line from concept to execution   Brief partner teams clearly, track deliverables, and resolve blockers to keep initiatives on schedule   Coordinate in-store marketing execution — including signage and point-of-sale materials — in partnership with Retail Ops and the Commercial team   Performance Monitoring & Optimization   Define success metrics for each initiative at the outset and hold accountability for tracking and reporting on them   Monitor campaign and program performance on an ongoing basis across acquisition, retention, and engagement KPIs   React quickly to performance signals, scaling what is working, pausing what is not, and proposing adjustments to partner teams with clear rationale   Contribute Illinois-level insights to broader Retail Brand team planning and strategy discussions   Field Activation   Show up in person for key activations, events, and store visits across Illinois as needed. This is a hands-on role, not a desk-only one Build relationships with store teams and use field time to gather firsthand insights that inform future marketing decisions Represent the Retail Brand team on the ground, ensuring activations are executed to standard and reflect the Rise brand   What Success Looks Like  Illinois has a live, cross-channel activation calendar that is regularly refreshed and clearly tied to acquisition and retention goals  Net new customer acquisition in Illinois improves measurably, with clear attribution to marketing-driven initiatives  Retention metrics — repeat visit rate, loyalty enrollment, customer LTV — trend positively in Illinois  Partner teams (Paid, Loyalty, eCommer