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About the Company As a global medical device company originating from Japan, we pursue reliable quality and technology to contribute to healthcare in more than 160 countries and regions around the globe. We promise to walk alongside healthcare professionals to continue to make great contribution to society, now and into the future. Summary of the Role As Regional Product Specialist, you support the management and growth of the Product Portfolio (Interventional Oncology   and Peripheral ) within Terumo Interventional Systems Asia Pacific, working closely with the Regional Product Manager. Key Functions / Responsibilities 1. Overall ,   as Product Specialist • Support and coordinate marketing efforts across multiple marketing campaigns   for a diverse portfolio of TIS products within the region, ensuring effective promotion and brand consistency. • W ork closely with   Regional Product Manager,   Associate Marketing   Director,   Commercial Director   and countries   commercial   team to develop,   implement   and execute short term   and long - range business and marketing plan   to meet business results . • Support the development and execution o f   go-to-market   product marketing strategy and initiatives   including new product launches   to drive business goals, aligning to   Global, TAP and   TAP-TIS   s trategy and directions. • Support and align o n   messaging and positioning of products or solutions   offer   to customers.   Collaborate with   countries   teams   and regional cross-functional teams to execute integrated marketing initiatives, including   digital,   social   and traditional channels   to ensure that the overall marketing strategy aligns with the company’s goals and   objectives . • Analyse   market data and customer insights to   support   identif ication   and targeting key customer segments • Monitor and   optimize   campaign performance, adjusting strategies to meet overarching marketing goals. • Engage   with key markets, focus   on customer segmentations (clinical, operations and economic),   linking to buying and sales process,   market dynamics ,   to   enhance marketing reach and impact, supporting purpose of   defend and/or accelerate   business   growth • Support the development and execution of   customer loyalty programs that will help in strengthening brand loyalty   and maximizing brand value   among existing   customers and   improve brand valu e with new and competition users. 2. Downstr eam Marketing   ( 7 0%) • Downstream   activities   including   marketing programs and activities,   marketing collateral, education tools and material   developed by Product Marketing Team,   support   the commercial team s’ needs , including   design of   evidence   required   and   collections   (data, testimonies, statements, etc) . • Facilitate   and   support   in   relationships   management   with potential KOLs & KOLs , and cross-country collaborations among KOLs on academic / scientific initiatives . • Support and coordinate   internal marketing communications including newsletters   to   boost confidence, share best practice s,   celebrate   successes and abreast   commercial teams with latest produ ct materials, trends ,   and competition news. • Proactively understand   the   learning needs of commercial teams including distributors. • Support the planning and tracking   of   the annual marketing budget 3. Upstream Marketing   ( 3 0%) • Develop in-depth knowledge key healthcare trends with focus on customer needs, therapy progress,   new technologies   and competitor’s activity • Track competition activity and   provide inputs and   feedback   in regular report out   to Global TIS Product & Marketing team • Provide insights and represent   TAP   region customers and countries on their needs with   supporting facts and evidence to Global TIS Product & Marketing teams. • Facilitates market research / VOCs to assess the customer needs, key trends, current portfolio gaps,   market potential, price / value offerings etc. • Collaborate with Global marketing organization to explore and launch new products. 4. Business Intelligence and  A nalytics • Proactively learn and understand   competitive   lands cape, market trends and dynamics ,   analyse market versus business performance,   and   support   the Product Marketing team to   develop and   implement action strategies   and counterstrategies. • Oversee reporting and analytics updates to ensure timeliness, provide insights   to countries,   and work closely with countries   on defend and/or growth strategy • Measure   the effectiveness of marketing campaigns   by   automation data analysis on campaign performance and adjusting strategies accordingly to   optimize   results 5. Growth Mindset • Ambassador   as c hange agent to s hift from device / product   selling to solutions   – disease based and health economic approach • Proactively offer creative thinking, ideas, and solutions while keeping up to speed on industry innovations, trends, and best practices across functional areas , to   increase short-term and grow the long-term   business. • Benchmarking with best-in-class industry to   identify   improvement areas 6. Others • Facilitate and support   in annual TAP-TIS Kick-off meeting   and   all other   TAP-TIS initiatives   including   being the Project manager for select strategic projects • Support and influence in the annual budget planning, forecasting and S&OP management process from the TAP Business Unit side • Cross functional engagement and alignment of strategies and plans with other internal functions including Regulatory Affairs, Legal, Finance, Supply Chain, IT, Medical Affairs , etc. Education & Experience • Bachelor’s Degree in science   related field / nursing or medical related / business administration   / Marketing • 3 – 5 years of experience as Product   Marketing , Product   Management   or related commercial roles   in Medical Device Industry • Must have experience in   Interventional   Oncology   or/and Peripheral Intervention experience • Regional exposure   would be an advantage • Strong strategic thinking and   marketing acumen • Strong in market research and   analysis skills • Ability to work collaboratively across   different levels   and in multicultural work environment • Leadership and people management skill t o foster relationship and influence outcomes • Excellent   communication and   presentation skills to communicate   value and   results   to all customer segments , and internal stakeholders . • Be c reative   in   problem solv ing   and innovative in marketing ideas   to stand out   among crowded market . Note to External Recruitment Agencies: Terumo does not recognize candidate submissions from any recruitment agencies and will not be responsible for payment of any recruitment fees due to the hiring of candidates whose resumes were submitted to Terumo employees or offices without the recruiting team's acknowledgement.