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Role Summary The   Regional Marketing Manager –   North   America   will   be   responsible for   developing and executing marketing strategies that   support   regional   growth   initiatives   across   North America. Based at Camlin’s Norcross, Atlanta office, this role will   be accountable to   support the   North American   leadership team   and   collaborates   with the global marketing   organization   to   deliver   regionally focused brand,   product/solution,   and   market-segment   focused   marketing initiatives   that support commercial goals and objectives. The ideal candidate is a creative   and   strategic thinker   who is also highly execution-oriented   with   proven   experience   delivering   high-impact   marketing programs   n   B2B technical industries.   Success   in this role   requires   a passion for   innovation and continuous improvement, strong organizational skills,   and the ability to   manage multiple projects simultaneously. This is a strategically   important role   for North America   and   is   well suited for an ambitious, creative   professional   who   thrives in a fast-paced   environment and enjoys a broad, hands-on   set of responsibilities. Key Responsibilities 1. Regional Marketing   Planning -   Strategy & Execution • Working with the North American leadership team   to   develop and execute regional marketing   strategies   aligned with global   marketing   objectives   and   regional sales priorities. • Localize global campaigns, messaging, and value proposition   to address regional   market   needs.    In addition, envision, plan, and execute regional campaigns   aligned with North American sales goals and   objectives   across digital, social, and physical channels. • Expand   awareness and   accelerate   adoption of Camlin’s products and solutions across   existing and evolving markets served:    electric   utility   generation,   transmission   and distribution; renewable energy;   data   centers;   and industrial customers. 2. Content, Communications & Brand • Translate complex technical capabilities into clear, compelling, differentiated   value propositions for   key   stakeholders. • Support the creation of   effective,   localized marketing content, including brochures, case studies, presentations,   proposals,   social posts, and digital assets   for both   internal and external   use. • Collaborate with   North American leadership and global   product marketing to   support the delivery of   thought leadership content across solutions and across markets served   including:   Go-to-market strategies   (new and existing solutions);   Competitive positioning and   value-based   messaging; and   Sales / commercial enablement 3. Demand & Lead Generation • Partner closely with regional sales leadership to drive qualified pipeline growth and revenue acceleration   including creation of   integrated multi-channel campaigns (email, digital, events, content, advertising) to support sales pipeline growth. • Track,   analyze, and   optimize   lead generation performance to improve conversion rates and ROI. • Design and execute account-based marketing (ABM) initiatives targeting strategic accounts. 4. Events & Trade Shows • Plan, coordinate, and execute industry events, trade shows, seminars, and conferences across the region. • Manage booth design, messaging, promotional materials, and on-site   logistics. • Coordinate technical seminars, webinars, and thought-leadership activities   including   developing   /   nurturing   speaking opportunities, customer workshops/seminars, and regional roadshows. 5. Market Research & Insights • Conduct market research to   understand   customer needs, industry trends,   regulatory drives,   and competitor positioning within   North   America   markets served. • Gather   feedback and competitive intelligence to inform   messaging, positioning, and   sales   strategies. 6. Cross-Functional   Sales   Collaboration • Collaborate with sales leadership to provide sales teams with tools, messaging frameworks, and training to effectively position   Camlin   solutions. • Support proposal development with tailored messaging, case studies, and ROI/value narratives. • Act as a marketing liaison to support strategic pursuits and key account initiatives. Required Qualifications • Bachelor’s degree in Marketing, Communications, Business, or a related   technical   field   that includes proven marketing experience. • 5+ years of experience in B2B marketing, ideally within utilities, energy systems, industrial technology, or other technical sectors. • Demonstrated success in developing regional marketing strategies and executing multi-channel campaigns. • Experience managing trade shows, technical events, or industry conferences. • Strong understanding of digital marketing tools, CRM/marketing automation platforms (e.g., HubSpot, Salesforce), and analytics. • Excellent written and verbal communication skills. • Ability to travel across the region for events and team meetings   (   <20%). Preferred Qualifications • Experience working in global matrix organizations. • Prior experience and knowledge of   monitoring   equipment, associated asset management software (SaaS solutions) and managed services offerings supporting the energy and utilities industry. • Skills in content creation, graphic design, or media production are a plus. Key Competencies • Strategic thinker with strong execution discipline. • Highly organized, proactive, and able to manage multiple projects simultaneously. • Creative problem-solver with strong analytical skills. • Comfortable working with technical subject matter and translating it into compelling marketing narratives. Our Values • We work together • We believe in people • We won’t accept the ‘way it has always been done’ • We listen to learn • We’re trying to do the right thing Equal Employment Opportunity Statement Individuals seeking employment at Camlin are considered without regards to race, colour, religion, national origin, age, sex, marital states, ancestry, physical or mental disability, gender identity or sexual orientation. About Camlin Camlin is a global technology leader that operates with the vision of bringing revolutionary products to life for a wide range of industries, including power and rail, and also has interests in a number of R&D projects in a variety of scientific sectors. At Camlin we believe in high quality engineering and design, allowing us to develop market leading products and services. In short, we love creating value for our customers by solving difficult problems. As of now, Camlin operates in over 20 countries worldwide. 🌐 Camlin Energy North America is a recognized market leader, built on a foundation of superior technology and exceptional customer support that consistently delivers superior results. We are experiencing rapid growth and are proud of our strong, customer-centric culture and offer an exciting, supportive environment where people love to work and build a rewarding career.  This is an ideal time to join our team !