Job Opportunities API

Reports to Senior Marketing Director, AMENA Position Objective • Deliver financial targets- net sales target, EBITA and SOM targets for the assigned brand/s across the AMENA region. • Support the development and execution of brand plans to meet the growth and financial targets for the signed portfolio. • Ensure a consumer-centric mindset is at the forefront of all brand activity, with the identification and development of compelling consumer insights. • Partner with markets to help deliver optimal marketing ROI on A&P investments and resources and oversee the development of regional assets for multi-market adoption. Ensure all brand activations are executed and managed in compliance with relevant regulations and corporate policies. Support agency briefings and comms presentations as required by markets. • Lead the regional digital marketing strategy, execution and evaluation with the intent to optimize brand assets. • Champion the adoption of AI-powered tools across Marketing workflows -from content creation and trend analysis to performance optimization and reporting. • Leverage appropriate platform analytics to evaluate and validate digital marketing performance. • Partner with cross-functional groups to ensure that there is consistency of professional business strategies and regulatory compliance of all advertising and promotional materials. • Lead, direct and control marketing policies, programs and activities ensuring that they comply with marketing codes, regulations and standards to protect the company’s reputation. • Monitor, analyze and evaluate market trends and competitor activity to identify market opportunities, adjust marketing strategy and plans to meet changing markets and competitive conditions. • Identify and evaluate portfolio gaps and comply with the iGate process requirements. This includes supporting the innovation milestones, launch evaluation and analysis of global/regional NPD initiatives. Develop launch strategies as appropriate. • Develop HCP Marketing plans that drive brand superiority by partnering with Medical Affairs and market HCP teams. • Lead best practice learnings and training programs to improve in-market digital and eCommerce capabilities. • In collaboration with Commercial Excellence, drive optimal revenue growth management (RGM) through the alignment of pricing guidelines and a clear portfolio strategy. Position Requirements Knowledge and Skills • A strong consumer centric mindset, preferably with 10+ years of proven success in brand management and development preferably from the Consumer Health Industries with at least 5+ years in a regional or multi-market role • Hands on experience in managing OTC brands particularly in URT category is strongly preferred. • Strong brand advertising and promotion experience, specifically in Digital marketing and eCommerce strategy, execution and evaluation. • Experienced in developing and managing HCP-related programs. • A strategic thinker with financial acumen who is able to contribute effectively to brand planning and • Able to collaborate and work with a diverse range of stakeholders across the • Excellent communication skills (verbal and written) • Strong analytical skills to support the identification and development of growth opportunities and optimization of brand strategies Personal Attributes • A self-starter who is flexible and willing to roll up his/her sleeves to get the job done • A team player who is able to influence and work well with all stakeholders across different • Pragmatic, creative and able to work in a fast-paced environment and deal with • Ability to multi-task, work independently with attention to • Strategic agility and analytical thinking, with numerical reasoning • Exhibits high learning agility and sound judgment in recommending effective courses of action. • Strongly results oriented with a demonstrable record of • Excellent interpersonal and communication skills • When faced with a problem, find constructive solutions • Acts with integrity and is trustworthy