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Regional Business Manager

novartis
Companynovartis
CategorySales
LocationKerala
Remote
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted23 Jul 2026
Last verified10 Aug 2026
SourceEmployer ATS (workday)
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Description
Job Description Summary The Regional Business Manager/First Line Sales Manager (FLM) is responsible for leading a high-performing sales team to deliver exceptional customer engagement and achieve commercial objectives. This role requires strategic thinking, deep market knowledge, and the ability to translate national strategies into effective local execution. Job Description Location- Kerala/Kochi Key Responsibilities: • Lead and coach the   team   to achieve sales, productivity and performance targets through strong in-field coaching, call   planning   and disciplined execution. • Create and execute regional/territory business plans aligned to brand strategy (targeting, coverage, quarterly priorities, cycle plans) and review progress through regular business reviews. • Drive high-quality, compliant HCP engagement (cardiologists/physicians) using evidence-led, value-based selling; strengthen disease/patient pathway understanding and objection handling. • Use sales and prescription insights, analytics and market intelligence to   optimize   targeting, improve call effectiveness and implement   timely   corrective actions. • Ensure brand plan execution and KPI governance (coverage, call quality, demand drivers, availability) and manage risks across competition,   access   and supply. • Operate within company policies and   ethical   codes • Partner with Marketing, Medical,   Value &   Access and Supply to deliver regional initiatives, resolve customer issues and improve patient access where applicable. • Build team capability through structured coaching (joint work, role plays, feedback), onboarding, performance   reviews   and talent development/succession planning. • Develop key accounts and KOLs across priority institutions/clinics to build advocacy and sustain demand • Support market access and institutional processes (where applicable) to improve adoption,   affordability   and continuity of therapy. • Own forecasting and business hygiene:   accurate   outlook, budget/expense discipline, and   timely   reporting/documentation. • Work with distribution/trade partners to ensure availability, primary–secondary alignment and stock/expiry risk control in priority channels. • Drive omnichannel execution and ensure data quality,   privacy   and use of approved content. • Continuously track competition and guideline/evidence updates and translate insights into local actions to protect and grow share. Essential Requirements: • Bachelor’s degree (Life Sciences/Pharmacy/Business or related). • MBA/PGDM preferred. • 6–10 years pharma sales experience; C ardiovascular / Specialty   therapy exposure preferred. • 2–4 years team handling with strong coaching and performance management skills. • Strong market understanding and ability to drive compliant, scientific/value-based HCP engagement. • Experience with launch excellence / go-to-market execution and cross-functional ways of working. • Strong analytics; proficient in MS Office. • Strong communication ,   influencing   and stakeholder management skills. • High ethics and compliance orientation; working knowledge of promotional codes/SOPs. • High field orientation; willing to travel extensively within the region. Commitment to Diversity and Inclusion / EEO paragraph: Novartis is committed to building an outstanding, inclusive work environment and diverse   teams’   representative of the patients and communities we serve. Why Novartis:   Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating,   supporting   and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together?   https://www.novartis.com/about/strategy/people-and-culture Benefits and Rewards:   Read our handbook to learn about all the ways we’ll help you thrive personally and professionally:   https://www.novartis.com/careers/benefits-rewards Skills Desired Berufsethik, Change Management, Coaching, Commercial Excellence, Führung, Komplexitätsmanagement, Mentorat, Zusammenarbeit