Regional Business Director
AppliedVR
| Company | AppliedVR |
| Category | Sales |
| Location | Remote |
| Remote | Remote |
| Employment | Not stated |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 27 Jan 2026 |
| Last verified | 10 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
About AppliedVR
AppliedVR is unleashing the power of Immersive Therapeutics (ITx), a new category of medical devices that harness the unique properties of virtual reality (VR) to treat some of the most debilitating chronic conditions. AppliedVR creates non-pharmacologic, non-invasive VR medical devices for in-home therapeutic use. AppliedVR’s flagship product, RelieVRx®, is the first FDA-authorized VR device for chronic lower back pain, earning unique CMS recognition and commercial payer coverage. We believe in the power of people. We honor our differences and elevate each other’s voices. As a fully remote/work-from-home company, we may not be under the same roof, but we‘re connected every step of the way via our: 1) core values—we are empathetic, evidence-based, and entrepreneurial; 2) shared mission—solving pain through immersive therapeutics; and 3) our vision—a virtual-reality pharmacy in every home.
Learn more about AppliedVR, headquartered in Los Angeles, at appliedvr.io . Job Description
AppliedVR is looking for a mission-driven Regional Business Director (RBD) with a passion for transforming healthcare through innovative technology, to support both the Commercial and VA/DoD sales efforts of AppliedVR. The RBD will be responsible for leading, coaching, and partnering with a team of 5-7 Territory Sales Managers to help drive the adoption and growth of RelieVRx® across an assigned area.
Roles & Responsibilities (are not limited to the following):
Manage a team of multi-state Territory Sales Managers to achieve sales objectives and drive territory growth
Hire, coach and develop Territory Sales Managers through onboarding, regular field rides, 1:1 conversations, training, and ongoing performance feedback
Document and deliver regular field coaching reports to capture observations, provide visibility into field execution, and reinforce alignment with Sales Leadership
Partner and collaborate with the VP of Sales, Director of Government Services, and area 1099s to align area-level execution with national and VA/DoD sales strategies and revenue targets
Translate broader sales strategies into clear, actionable plans for each Territory Sales Manager
Monitor trends, forecasts, and key performance indicators to proactively identify opportunities and performance gaps
Provide regular updates to sales leadership on performance, pipeline health, market dynamics, and forecast accuracy
Serve as a key field voice to the broader team; partner with Marketing, Patient Services, Manufacturing and the Executive team to share insights and feedback to inform strategic decision-making
Build and maintain senior-level relationships with providers, stakeholders and decision-makers within each territory
Support area-level budgeting and resource planning, including headcount needs and allocation of sales support resources
Participate in industry-related meetings/trade shows to promote AppliedVR and RelieVRx
Ensure all sales activities are conducted in strict adherence to company policies, industry regulations, and applicable laws
Experience & Qualifications Preferred
8+ years of experience selling pain pharmaceuticals and/or medical devices in the United States
4+ years of sales management experience leading direct line sales reps in multi-state region
Experience selling disruptive technologies and/or supporting the commercial launch of a new product or company
Expert-level understanding of the pain management market, with strong knowledge of applicable healthcare laws, codes, and industry policies
Demonstrated ability to translate strategy into execution to consistently meet or exceed financial and qualitative goals
Experience within the VA/DoD is preferred but not required; veterans highly encouraged to apply
Independent, entrepreneurial mindset with the ability to thrive in a fast-paced, star