Product Marketing Manager, Growth
Cloaked
| Company | Cloaked |
| Category | Marketing |
| Location | New York City |
| Remote | Hybrid |
| Employment | Not stated |
| Level | Manager |
| Salary | USD 150k–175k |
| Posted | 9 Jul 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (ashby) |
Description
Cloaked https://www.cloaked.com is a consumer privacy and identity platform on a mission to give people back control of their personal data. We let anyone generate unlimited identities - masked emails, phone numbers, and payment cards - scrub their information off data-broker sites, and shield themselves from spam, scams, and breaches, all from one app. Backed by a $375M Series B, we've protected 10M+ identities and removed 1B+ records from the data brokers who profit off personal information. Now we're building the AI-native future of privacy: autonomous agents that monitor, manage, and defend your digital footprint for you.
About the role
We’re looking for a Product Marketing Manager, Growth to own acquisition scale-up and funnel efficiency. Reporting into marketing, you'll live in the funnel - shipping experiments at high velocity and building new acquisition funnels with engineering to move how efficiently we acquire and convert users. If you're a growth-minded product marketer energized by conversion mechanics and test velocity, come build with us!
What you'll do?
- Own a high-velocity experimentation program across the acquisition funnel - landing pages, Scan → OTP → checkout, paywall, and onboarding. Hypothesis → build → instrument → read → ship.
- Stand up entirely new acquisition funnels for new channels and product surfaces, from concept to live, in close partnership with engineering.
- Attack the known drop-offs - Scan-page → OTP fall-off and checkout drop-off - and lift step-by-step conversion across the journey.
- Partner with our paid team to scale spend efficiently while protecting funnel quality as volume grows.
- Embed with product and engineering to ship funnel changes and own experiment and tracking infrastructure (PostHog, server-side GTM, CAPI, S2S).
What skills and experiences will help you?
- 4–6 years in growth, PMM, growth PM, or conversion-focused marketing at a consumer subscription / app business; privacy, fintech, or B2C SaaS a strong plus.
- You've owned an experimentation program end-to-end and can show the conversion and CAC impact.
- You've built or materially rebuilt acquisition funnels - not just optimized copy, but shipped structural funnel changes with engineering.
- Strongly analytical: you build funnel and cohort analyses from scratch, read A/B tests to significance, and are fluent in a query tool (SQL / PostHog / GA4).
- Technically conversant: you can spec funnel and tracking work, talk credibly with engineers, and reason about instrumentation and attribution.
- Self-directed: you take a vague funnel problem, shape it into a workstream, and come back with a recommendation, not just questions.
- Fluent with AI tooling (Claude, ChatGPT) for drafting, analysis, and productivity.
- Bonus: shipped a funnel/CRO win with a quantified result, launched a new acquisition funnel or channel from zero to live, or run an experimentation program with a documented cadence and win rate.
What do we like?
- Lives in the funnel. Genuinely energized by conversion mechanics and test velocity; treats the funnel as a product.
- Builds with engineering. Comfortable speccing work, sitting with engineers, and shipping structural changes — not just briefs.
- Data-honest. Trusts the numbers over the narrative, won't ship a test they can't read, calls out a broken metric.
- Bias to action. Ships rough, iterates fast, doesn't wait for a perfect brief.
- Comfortable on a small team. The work is unglamorous as often as it's strategic.
- Bonus tooling: attribution infrastructure (Meta CAPI, server-side GTM, S2S), Snowflake or another data warehouse, Meta Ads Manager / Google Ads / AppLovin, Webflow or comparable, Figma / FigJam, and Customer.io. Existing Cloaked user or a clear point of view on the privacy category is a plus.
WHAT WE OFFER
Cloaked is a well-funded Series B startup based out of NYC.
Although we are a distributed team, the NYC te