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Product Marketing Manager

Terabase Energy
CompanyTerabase Energy
CategoryMarketing
LocationBerkeley
RemoteOn-site (inferred)
EmploymentFull-time
LevelManager
SalaryNot stated by the employer
Posted12 May 2026
Last verified4 Aug 2026
SourceEmployer ATS (workable)
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Description
COMPANY OVERVIEW At Terabase Energy, we believe that digitalization and automation will drive the next wave of innovation and cost reduction in large scale solar. To fully unlock the potential of this opportunity, Terabase is developing an interconnected software and construction automation platform. We work alongside project developers, owners, and engineering & construction firms to support the design, optimization, and construction of huge solar projects around the world. Our team is a blend of solar-industry veterans and newbies, thought-leaders, dreamers, software, electrical and mechanical engineers, coders, product managers, project managers, and sales and marketing professionals. We are based in Northern California, with several other offices in the United States and around the world. THE ROLE  As the Product Marketing Manager,  you will report to the Marketing Director and serve as the connective tissue between our product/engineering teams and the market. The core of the job is understanding what our products do, why they matter, and translating that into marketing content and campaigns that reach technical B2B audiences across the solar industry.  You will work across multiple product lines and business units. That means sitting in on product team meetings and sales calls, interviewing engineers, product managers, and customers, staying current on roadmap developments, and turning what you learn into materials that sales, business development, and marketing channels can use. The role is execution-heavy. We are a small team covering a lot of ground, and the right person will be comfortable producing work, not just strategizing about it.  As our product lines mature and converge toward a unified platform anchored in physical AI and autonomous construction, there is a clear opportunity for this role to grow into ownership of product marketing for that platform. This is a ground-floor opportunity to shape how a new category of technology is positioned and marketed.  APPROXIMATE TIME ALLOCATION  60% Product Marketing  30% Content Production and Digital Marketing  10% Event Management and Cross-Functional Support    RESPONSIBILITIES  Product Marketing (~60%)  Develop and maintain product positioning and messaging across PlantPredict, Construct, Terafab, and SCADA/Controls and future products.  Conduct regular stakeholder interviews with product managers, engineers, and sales to stay current on capabilities, roadmap, and competitive landscape.  Translate technical product developments into marketing collateral: website copy, product one-pagers, brochures, sales decks (PowerPoint), and data sheets.  Create case studies, use-case narratives, and customer success stories in collaboration with sales and customer-facing teams.  Build and maintain sales enablement materials. Keep the sales team equipped with current competitive intelligence, objection-handling guides, and pitch support.  Support product launches with coordinated messaging across channels.  Track competitor activity and industry trends to inform positioning.  Draft press releases, media pitches, and executive talking points for product announcements and company milestones.  Prepare and submit industry award applications.  Coordinate co-marketing campaigns with technology and channel partners, including joint webinars, co-branded content, and cross-promotional outreach.  Content Production and Digital Marketing (~30%)  Produce product-focused content for LinkedIn, email campaigns (Mailchimp), and the company blog/website.  Manage and update website content in Webflow, including product pages, landing pages, and blog posts.  Plan, manage, and host webinars end-to-end: topic development, speak