Product Marketing Manager
Overflow
| Company | Overflow |
| Category | Marketing |
| Location | Remote |
| Remote | Remote |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 5 Jun 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (ashby) |
Description
WHO WE ARE
Overflow is a Series C, growth-stage technology company on a bold mission: to inspire the world to give. We're a vertical fintech and SaaS platform unlocking more ways to give — cash, stock, crypto, and beyond — through a beautifully designed ecosystem built for high-impact churches, nonprofits, and mission-driven institutions.
Backed by Uncork Capital, Craft Ventures, Salesforce Ventures, R7, and WIF (one of the largest lenders to faith and philanthropic organizations in the country), we're building the infrastructure that makes generosity frictionless at scale.
OUR FOUNDING PRINCIPLES
Overflow was founded on the belief that generosity transforms people and communities. Inspired by Proverbs 11:24 — "The world of the generous gets larger and larger" — we operate with integrity, stewardship, service, and excellence.
HOW WE WORK
Overflow operates with a flexible work model. While there is no company-wide in-office requirement, some teams may establish in-person collaboration rhythms based on their function, goals, and team needs.
We maintain offices in Los Gatos, CA and Birmingham, AL for team collaboration, coworking, meetings, and intentional in-person connection. Candidates should be comfortable participating in occasional in-person gatherings or team-specific onsite expectations, depending on their role and department.
ABOUT THE ROLE
This isn't just a product marketing job. It's a chance to build the function that connects everything — product, sales, customers, and the market — at a company where the work genuinely matters. You'll be the voice of the product for a platform that helps churches grow generosity, and you'll do it at the moment where the company is investing to scale.
You're not inheriting a playbook — you're writing it. Every framework, asset, and process you build becomes the foundation for how Overflow goes to market.
WHAT YOU WILL DO
Positioning, Messaging & Narrative
- Own Overflow's product positioning and messaging across all segments — from starter churches to enterprise ministries — ensuring every touchpoint tells a clear, compelling, and differentiated story
- Build and maintain a messaging framework that translates product capabilities into the language of generosity growth, not just feature specs
- Craft and scale our migration narrative — turning proof points (12% giving increase, 90%+ migration in 8 weeks, 112% retention) into a repeatable, segment-specific story that drives urgency and conversion
- Develop competitive positioning that clearly articulates why Overflow wins against legacy platforms and emerging competitors
Go-to-Market Strategy & Product Launches
- Lead end-to-end GTM strategy for all product launches — from Tap and full-stack giving features to AI-powered tools and new payment methods
- Build the GTM playbook for Overflow, defining launch tiers, cross-functional workflows, channel strategies, and measurement frameworks
- Partner with Product Management and Engineering to inject market and user insights into the product roadmap
- Coordinate cross-functionally with Marketing, Success, Partnerships, and Sales to ensure launches land with impact across every channel and stakeholder group
Sales Enablement & Revenue Impact
- Build the sales enablement toolkit from the ground up: battlecards, pitch decks, segment-specific one-pagers, objection handling guides, and a fully functioning demo environment
- Close the AE messaging gap by creating education resources that help reps articulate Overflow's value proposition with confidence across every segment and deal size
- Support the enterprise GTM motion with solutions-oriented collateral, case studies, and proof points that give AEs credibility in complex deals
- Partner with Revenue Operations to identify and act on product-market signals that inform upsell and expansion plays
Customer Marketing & Product Adoption
- Build a customer marketing engine: case s