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Job Overview: As the Product Marketing Coordinator at Eva NYC, you'll help bring new products to life - from early consumer insights and concept development through launch and in-market optimization. Reporting to the Senior Manager of Product Marketing, you'll partner cross-functionally with Product Development, Brand Marketing, Creative, Consumer Engagement, Sales, Regulatory, and Operations to shape product strategy, execute innovation initiatives, and ensure successful product launches. Location: Brooklyn, NY (onsite 2-3 days per week) Salary: $70,000 + bonus Responsibilities: Innovation & Product Development • Manage product artwork copy creation and routing process; creating SKU copy docs and ensuring all copy is accurate, on-brand, and aligned with Regulatory and Product Development • Design and execute consumer insights surveys to inform product positioning, messaging, claims, and concept development • Support clinical and consumer testing by working with Senior Manager to help draft target claims and consumer perception questionnaires that reflect approved product positioning and testing priorities • Conduct competitive analyses across haircare categories and format types, evaluating claims, fill sizes, pricing, and overall positioning to support new concept development & in-line optimization • Support innovation and reformulation projects by developing cross-functional briefs that organize and document approved strategy and product positioning recommendations • Contribute to product concept brainstorming, bringing forward insights from trends, competitive research, ingredient innovation, and consumer behavior to help shape early-stage product direction • Evaluate benchmark products and formula submissions, testing and providing thoughtful feedback through the development process • Serve as product knowledge resource for cross-functional teams, providing guidance on claims, ingredients, product benefits, usage, and positioning Market & Consumer Insights • Conduct regular market research & identify emerging trends across ingredients, formats, benefits, and consumer behaviors; utilizing databases including Mintel, WGSN, and Spate and compiling insights • Pull & interpret sales and consumer data (Nielsen, YipitData) to identify category trends, assortment opportunities, and innovation whitespace • Perform ongoing competitive audits, monitoring new product launches, messaging, and retailer assortment trends to help identify whitespace and guide strategic decision-making Marketing Operations Support • Manage key product marketing resources, regularly maintaining to ensure all details and key messaging remain accurate and up to date • Maintain Box product artwork library, uploading final product artwork and organizing multiple versions and sizes across portfolio • Support cross-functional meetings, presentations, and product marketing deliverables to keep projects moving efficiently Requirements: • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field • 1-2 years of full-time or relevant internship experience in product marketing, brand marketing, or product development (beauty/CPG experience preferred) • Passionate about beauty and naturally curious about beauty trends, consumer behavior, and product innovation • Thrives in a fast-paced environment and can effectively manage multiple priorities • Collaborative and comfortable working cross-functionally with a variety of teams and stakeholders • Highly organized with exceptional attention to detail and project management skills • Strong analytical skills with the ability to interpret consumer research and market data • Excellent written and verbal communication skills • Proficient in Microsoft Excel & PowerPoint Ready to apply? Please click the link that will bring you to our careers page. Submit your resume and a member of our team will be in touch as soon as they have had a chance to review. We are beauty lovers from Brooklyn and we create hair products with clinically proven results, working hard for you and the environment too. Crafted to a higher standard. Our products are clinically proven, made with science-backed and responsibly sourced ingredients. We go a cut above clean, omitting over 1,300 ingredients. Certified cruelty-free and vegan. A future-conscious approach. We are emissions obsessed, committed to achieving Net Zero by 2035. Our eco-luxe packaging is made from recycled materials and is designed to recycle again. Certified B Corp and Climate Neutral. For you and the environment we make, Better Haircare, Mindfully Made.