Product Manager, Consumer Decision
CarGurus
| Company | CarGurus |
| Category | Product |
| Location | Boston |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 20 Feb 2026 |
| Last verified | 7 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride! Role overview
CarGurus is looking for a Product Manage r to join our Consumer Decision Product team. The Decision team owns a critical experience on the CarGurus marketplace—helping shoppers decide which car to buy and enabling them to confidently connect with dealers. As the Product Manager for Consumer Decision, you’ll own the roadmap for the targeted Vehicle Detail Page (VDP), our unique landing experience built for high-intent consumer traffic. You will shape how millions of users first experience CarGurus, leveraging personalization to guide consumers and ensure they find the perfect vehicle. By partnering with engineering, design, analytics and marketing teams, you’ll build new features and evolve existing experiences to improve decision confidence, and unlock future growth. This role is ideal for a growth-minded product manager who thrives at the intersection of product, marketing, and experimentation, and who enjoys owning highly visible, high-impact surfaces with clear success metrics.
What you'll do
Own the product vision, strategy, and roadmap for core decision and conversion experiences, including high-intent listing and landing surfaces
Partner with Engineering, Design, Analytics, and Marketing to launch features that balance shopper trust, brand integrity, and business outcomes
Lead experimentation and iteration across, using A/B and multivariate testing, behavioral data, and funnel analysis to drive measurable gains in lead volume and quality
Elevate the consumer journey from acquisition to lead submission while driving value for the user
Pioneer GenAI experiences to enhance vehicle understanding, comparison, and shopper-dealer connections
Act as a strong advocate for the shopper, translating user needs, research, and data insights into clear product requirements and compelling narratives
Clearly define success metrics, track performance, and communicate results and learnings to stakeholders and leadership
What you'll bring
3+ years of product management experience, ideally in consumer-facing, marketplace, e-commerce, or growth-oriented environments
Analytical rigor: comfort defining metrics, digging into data, and using insights to inform prioritization and tradeoff decisions
A strong user mindset paired with business acumen—you care deeply about shopper trust and measurable impact
Excellent communication and cross-functional collaboration skills, with experience aligning diverse stakeholders, including Engineering, Design, Analytics and Marketing teams, around a shared roadmap and outcomes
Demonstrated success in growth or optimization-focused PM roles, using experimentation and funnel analysis to improve core conversion experiences and KPIs
Familiarity with marketing technology, performance marketing concepts, or acquisition funnels