Principal Product Marketing Manager
Attentive
| Company | Attentive |
| Category | Marketing |
| Location | United States |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 22 Apr 2026 |
| Last verified | 10 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups , Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces , and the Human Rights Campaign Foundation's Corporate Equality Index ! About the Role
We’re looking for a Principal Product Marketing Manager to shape how we tell the story of AI across our omnichannel platform. In this role, you’ll define a durable messaging and storytelling framework that brings together our AI-powered capabilities—translating complex innovation into clear, compelling customer value.
You’ll lead how our narrative comes to life across campaigns, sales, product experiences, and thought leadership. Partnering closely with Product, Demand Generation, Sales, and Brand, you’ll ensure our story is cohesive, differentiated, and resonates with both technical and business audiences.
If you are a storyteller with the technical depth to understand modern AI—and the influence to drive alignment across teams—this role will energize you.
What You’ll Accomplish
Define the AI + Omnichannel Narrative
Shape how we position and communicate transformative AI experiences on our omnichannel platform, translating advanced capabilities into clear, compelling customer value
Develop a durable messaging framework spanning AI-driven personalization, automation, and orchestration across channels
Create a cohesive narrative that connects product innovation to real customer outcomes and business impact
Lead Omnichannel Storytelling at Scale
Bring the platform story to life across every touchpoint—web, campaigns, lifecycle, sales, events, and partner channels
Ensure consistency and clarity of messaging across a complex, multi-product ecosystem
Partner with Brand and Content to deliver high-impact storytelling across formats (campaigns, thought leadership, launch events
Lead Strategic Go-to-Market
Own GTM strategy for our platform launches, ensuring strong differentiation and clear value articulation
Partner cross-functionally with Product, Demand Gen, Sales, and Customer Success to align on messaging and execution
Influence product direction by bringing market, competitive, and customer insights into roadmap discussions
Drive Alignment at the Executive Level
Partner with senior leadership to define and align on product marketing strategy and narrative direction
Act as a unifying force across PMM, Product, and GTM teams to ensure consistency in how we go to market
Serve as a trusted advisor on messaging for high-visibility initiatives
Inform Strategy with Market Insight
Conduct market, customer, and competitive research to inform positioning, messaging, and GTM strategy
Continuously refine narratives based on performance, feedback, and evolving market dynamics
Your Expertise
8–12+ years of experience in product marketing within B2B SaaS, ideally working on highl