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Principal Digital Optimization Strategist

getfastr
Companygetfastr
CategoryMarketing
LocationUS
Remote
EmploymentNot stated
LevelSenior
SalaryNot stated by the employer
First seen14 Jul 2026 (the employer did not state a posting date)
Last verified10 Aug 2026
SourceEmployer ATS (bamboohr)
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Description
Who We Are Fastr empower s   global brands and retailer s to  m ove at the speed of change, do more with less, and grow their   business es .  Fastr is the only AI-first Digital Experience Platform (DXP) that  unifies insight and execution into one AI-native platform — so commerce teams can launch, test, personalize, and  optimize  every experience without developers or tech  bloat .   Our products power day-to-day execution and optimization.   Our services accelerate adoption, outcomes, and scal e.  Global brands like GE, Toys R Us,  Weber,   Carhartt  and New Balance  trust  Fastr to  eliminate  bottlenecks and sell more . The Opportunity Are you a data-driven strateg ist   with experience helping enterprise brands and eCommerce leaders   optimiz e   their   omnichannel   experiences? Do you thrive in a fast-pa c ed environment where your efforts   drive your customers ’   success every day? Are you a super curious person who likes to be on the   cutting edge   of the intersection of technical innovation and business value creation?   If you   answer   yes, we want you to join our team as a   Principle Digital Optimization Strategist ! The   Principl e   Digital   Optimization   Strategist   is a customer-facing, market-driving subject matter expert who uses   data analytics and consulting skills to design, implement, and   optimize   data-driven ,   omnichannel   programs that accelerate our clients ’   ability to achieve   business results. You will analyze customer data to create A/B tests and personalized campaigns, develop strategies   for   and   client success, and   provide   ongoing guidance to maximize program ROI and   conversion rate   optimization (CRO) . Reporting into the   Chief Customer Officer,   this role sits at the intersection of   customer advisory, digital optimization, and   product marketing.   You will split your time between hands-on customer engagement   and consulting   and advising the Fastr   go-to-market   and product teams to shape our narrative and inform our product roadmap. You’ll   serve as Fastr’s in-house   digital   optimization expert for both our customers and the market ,   helping enterprise brands: • Identify   growth and conversion opportunities • Interpret digital performance data • Turn insights into concrete testing and optimization strategies You’ll   partner closely with Sales, Marketing, Customer Success, and Product to define and communicate the value of Fastr Optimize, lead thought - leadership initiatives, and guide brands toward smarter, faster digital decisions. This role is ideal for someone who thrives at the crossroads of analytics and creativity ;   someone who can talk shop with digital leaders, make sharp CRO recommendations, and confidently represent Fastr on webinars, at events, in customer workshops, and in executive conversations. Key Responsibilities • Digital   Optimization Strategy ,   Consulting   & Thought   L eadership • Deliver billable consulting engagements (e.g., optimization audits, strategy workshops, test planning, performance reviews). • Onboard  new clients  by helping them  launch their  Digital  Optimization programs by understanding their needs, setting goals, and developing account plans. • Design, measure, and a nalyze  Digital  Optimization program  effectiveness ,  and  leverage  AI-driven predictive analytics to  identify   optimization opportunities . • Create customized  user  segmentation  and personalization  strategies and tailor marketing campaigns to individual customer habits and preferences. • Conduct regular meetings and presentations to share findings and offer advice on how clients can improve their programs. • Work with internal  Fastr  teams and client teams to execute strategies and analyze results. • Focus on improving  conversation rates  and driving revenue growth through data-driven insights and personalized marketing. • Act as Fastr’s optimization thought leader, shaping how we talk about conversion, personalization, and performance across digital channels. • Participate in and host webinars, podcasts, events, and virtual roundtables as a subject matter expert. • Partner with Marketing to create high-impact content , such as  blog posts, guides, playbooks, webinars, conference talks, and email/landing experiences ,  that build demand and positions Fastr as the expert in digital optimization. • Contribute to internal playbooks, sales training, and onboarding to strengthen  optimization  literacy and competitive awareness across the company. • Champion experimentation and data-driven decision making across marketing touchpoints and campaigns. • Support pre-sales conversations by reviewing prospect sites,  identifying  optimization opportunities, and  advising on  CRO, experimentation, and digital experience strategies. • Partner with Customer Success  leadership to design  post-sales advisory and light-touch strategic guidance that helps customers extract measurable value from Fastr Optimize. • Product Marketing & Competitive Enablement • Collaborate with Product, Sales, and Marketing to define Fastr  Optimize’s  positioning, messaging, and value propositions for our target verticals and personas. • Support the go-to-market teams in b uild ing  compelling sales decks, battlecards, competitive comparisons, and case studies that  showcase  optimization results and customer success. • Own and evolve competitive intelligence around players like VWO, Optimizely, and related tools ,  keeping Sales and Marketing current on the landscape and Fastr’s differentiators. • Translate customer feedback, market trends, and optimization insights into go-to-market strategies, content themes, and  enablement  assets. What   You’ll   Bring • 8+ years of  e xperience  advising  enterprise ecommerce or retail brands on digital performance, experimentation, or optimization strategy  or leading a data-driven  omnichannel  team at enterprise ecommerce or retail brands . • A proven ability to translate data into action . C omfortable digging into performance metrics and turning them into clear recommendations, narratives, and next steps. • Excellent storytelling and presentation skills .   C onfident speaking with  c-level  executives, leading webinars, interviewing customers, and representing Fastr as a thought leader. • A passion for using AI to work smarter .   C ontinuously experimenting with new tools, workflows, and methods to make insight generation and execution faster and sharper. • Curiosity, agility, and  a bias  toward action .   Y ou love learning, testing, and iterating in a fast-paced environment, and  you’re  comfortable being hands-on and wearing multiple hats. • Demonstrated experience building positioning, messaging, and  enablement  materials that move deals forward and drive product adoption. • Proven experience  in product marketing, digital marketing, optimization/CRO, or digital strategy ,  ideally within SaaS, ecommerce, or a digital agency environment. • Strong familiarity with analytics and experimentation tools such as GA4, Heap, VWO, Optimizely, or similar platforms. Why This Role Matters Fastr Optimize is redefining what conversion intelligence means for enterprise commerce. The   Digital   Optimization Strategist role accelerates that mission by combining deep optimization   expertise   with the storytelling power of product marketing. You’ll   shape how the market understands Fastr, how Sales tells the story, and how customers unlock their next wave of digital growth. As a key member of the   go to market   team ,   you’ll   influence strategy at the category, company, and customer levels while staying close enough to the work to see your ideas come to life. Apply now to take your career to the next level with Fastr! Fastr is an Equal Opportunity Employer. We are excited to get to know you!