Job Opportunities API

Company Profile: OptiCommerce is the leading specialist digital marketing and website agency for optical retailers worldwide. As part of the Ocuco Group, we support independent practices, premium eyewear brands and e-commerce businesses with performance marketing across Google Ads, SEO, social media, e-commerce optimisation, website platforms and analytics. Job Description: We’re looking for a PPC & Paid Media Analyst who enjoys building campaigns that deliver real commercial impact and not just impressions and clicks. At OptiCommerce, you’ll manage and optimise multi-market paid campaigns for independent optical retailers and premium eyewear brands across the UK, Ireland, North America and the Nordics. You’ll work within a specialist performance team where PPC, SEO, content, analytics and web strategy are tightly integrated. This position is based in our London office in Chiswick and operates on a hybrid working model, with three days per week onsite. This role offers ownership, variety, and clear progression into senior performance strategy. What you’ll be doing Campaign management • Build and optimise Google Ads campaigns from initial brief through to launch and scale • Manage budgets across multiple markets and currencies • Execute keyword strategies aligned to commercial intent and client objectives • Write and test high-performing ad copy • Optimise Smart Bidding strategies (CPA / ROAS / value-based) • Develop remarketing and audience targeting strategies Performance optimisation • Improve conversion rates through landing page insight and testing • Identify growth opportunities using Auction Insights and competitor positioning • Monitor campaign pacing and performance against targets • Identify and resolve performance issues efficiently Tracking & reporting • Work within GA4 and Google Tag Manager to ensure accurate tracking • Use call tracking and conversion attribution tools • Build and maintain Looker Studio dashboards • Translate performance data into actionable client insights Collaboration • Work alongside SEO, content and web teams on integrated campaigns • Contribute ideas to improve campaign structure and agency processes • Support client strategy conversations with performance insights What we’re looking for Essential • 3+ years’ experience managing Google Ads campaigns, OR 2+ years’ agency-side PPC experience • Experience managing multiple accounts simultaneously • Strong understanding of conversion tracking and attribution • Comfortable working within GA4 and Google Tag Manager • Experience optimising toward CPA / ROAS targets • Strong analytical skills with the ability to identify trends and opportunities • Excellent written English and communication skills Nice to have • Microsoft Ads experience • Meta Ads experience • Looker Studio reporting experience • Experience with call tracking platforms • Experience working with e-commerce or appointment-driven businesses Why join OptiCommerce • Exposure to international campaigns across multiple markets • Real ownership of client accounts and campaign strategy • Hybrid working flexibility • A performance-focused agency environment • Sector-specialist expertise in optical retail and healthcare • Cross-channel learning across SEO, CRO, landing pages, content and analytics • Responsibility for real client outcomes • Opportunities to attend industry events and exhibitions • Clear progression toward Senior PPC / Performance Strategist roles • Support from an experienced performance marketing leadership team