Performance Marketing Specialist (Paid Search)
WATI.io
| Company | WATI.io |
| Category | Marketing |
| Location | Hong Kong |
| Remote | On-site (inferred) |
| Employment | Full-time |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 7 Jan 2026 |
| Last verified | 12 Aug 2026 |
| Source | Employer ATS (workable) |
Description
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. About the Role: We are seeking a highly analytical Performance Marketing Specialist to own the execution of our Google Paid channel globally. You will be the master of our Google Ads accounts. What You’ll Do: Campaign Execution: Manage the day-to-day operations of Google campaigns. Landing Page Optimization: Run A/B tests on landing pages to improve Quality Scores and Conversion Rates. Audience Segmentation: Build and refine audience lists to target high-value B2B buyers. Reporting: Track daily and weekly performance metrics, providing actionable insights to the Performance Lead. Requirements 1-3 years of hands-on experience in Google Ads. Strong proficiency with spreadsheets. A "scientist" mindset, you love testing hypotheses and analyzing data. Experience with Hubspot is a plus.