Performance Marketing Manager - Paid Social & Creative Strategy (all genders)
sunday-natural
| Company | sunday-natural |
| Category | Marketing |
| Location | Berlin |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 6 Jul 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (ashby) |
Description
YOUR ROLE
As our Performance Marketing Manager (all genders) you will be a core engine of our new customer acquisition efforts. You will manage the day-to-day execution and creative optimization of our international Meta and TikTok campaigns, working in close collaboration with our experienced Performance Marketing team.
This is a hands-on opportunity to drive campaign excellence where performance metrics meet creative production. We are looking for a marketer who knows exactly what makes people stop scrolling, how to analyze video performance, and how to turn those insights into high-converting asset briefs to help scale our brand.
- Execute & Optimize: Manage and optimize day-to-day, full-funnel campaigns on Meta and TikTok, with a primary focus on driving efficient new customer acquisition (CPA/ROAS)
- Creative Strategy & Briefing: Act as the bridge between campaign data and asset production. You will analyze creative performance, identify trends (hooks, transitions, CTAs), and translate them into actionable briefs for creators and designers
- Campaign Architecture: Maintain and build smart account structures, leveraging native platform features like Meta’s Advantage+ Shopping, TikTok Spark Ads, and Shopping Ads
- Budget Management: Deploy and adjust campaign budgets across multiple international markets, making data-driven decisions to scale winning creatives
- Testing & Learning: Support a continuous testing framework for both channels, staying on top of fast-paced native social trends and platform updates
- Collaborative Reporting: Track daily performance metrics to understand trends, sharing insights with the broader growth team to coordinate our scaling efforts
YOUR PROFILE
- Experience: 2-4 years of hands-on experience in D2C e-commerce performance marketing, with a strong, practical track record in both Meta Ads and TikTok Ads Manager
- Creative Eye: You have a deep understanding of social-first video content and a passion for turning native platform trends into measurable performance
- Data-Informed: You enjoy diving into platform metrics (CTR, Watch Time, Hook Rates) to find the "why" behind creative performance and guide your next asset briefs
- E-commerce Basics: Familiarity with managing product catalogues/feeds and the general dynamics of a fast-moving D2C business
- Attribution Aware: You understand basic modern attribution challenges and are comfortable using platform data alongside tracking tools to evaluate performance
- Languages: Fluency in both English and German is required; proficiency in another major European language (French, Spanish, Polish) is a strong plus
WHAT WE OFFER
- An appealing discount on all of our products – from essential oils to vitamins & nutrients
- We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
- The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
- We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
- Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
- You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
- Inviting office spaces with access to plenty of organic teas and superfoods from around the world
- We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day
Apply with your CV and cover letter.
Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivati