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Performance Marketing Manager (Growth & Operations) - B.Tech

Trackier
CompanyTrackier
CategoryMarketing
LocationNoida
RemoteOn-site (inferred)
EmploymentFull-time
LevelManager
SalaryNot stated by the employer
Posted22 Jun 2026
Last verified10 Aug 2026
SourceEmployer ATS (workable)
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Description
About Trackier Trackier is a leading SaaS platform serving businesses across 20+ countries worldwide. For over a decade, we have empowered brands, advertisers, agencies, and ad networks with innovative Performance Marketing and Mobile Marketing solutions that drive growth and maximize conversions. We empower marketers worldwide with advanced technology and a customer-first approach. We help businesses build impactful campaigns, create exceptional user experiences, and ensure data privacy. Our smart solutions are designed to optimize marketing strategies, enhance efficiency, and foster long-term customer relationships based on trust. Trackier was founded to solve a critical challenge—enabling marketers to accurately measure success and build meaningful customer connections. We believe data is not an obstacle but a powerful tool that helps teams become smarter and more effective As Trackier continues to expand its global footprint, we are looking for a Performance Marketing Manager who can drive scalable pipeline growth through a combination of performance marketing, marketing operations, and growth initiatives. This role is critical in ensuring that marketing investments translate into measurable business outcomes through efficient acquisition strategies, optimized conversion funnels, robust marketing operations, and strategic growth partnerships. Key Responsibilities Performance Marketing & Demand Generation Own the planning, execution, and optimization of paid campaigns across Google,LinkedIn, Meta, YouTube, and other relevant acquisition channels Develop full-funnel paid marketing strategies aligned with pipeline and revenue goals Monitor and optimize key metrics, including CPL, CAC, ROAS, SQL conversion, pipeline contribution, and campaign ROI Lead A/B testing initiatives across creatives, audiences, landing pages, ad copies, and conversion flows Collaborate with content, design, product marketing, and dev teams to improve campaign performance and product GTMs Identify and experiment with new acquisition channels, targeting strategies, and growth opportunities Build attribution models and reporting frameworks to measure campaign effectiveness across the funnel Support operational planning for PR campaigns, events, and other new growth experiments. CRM, Marketing Automation & Analytics Own marketing operations across CRM and marketing automation platforms such as HubSpot and Salesforce Ensure lead lifecycle management, lead scoring, routing, nurturing workflows, and CRM hygiene are maintained effectively Analyze campaign, funnel, and customer data to derive actionable insights for growth and optimization Build dashboards and reporting structures for marketing, sales, and leadership stakeholders Improve data accuracy, campaign tracking, attribution setup, and reporting consistency across systems Work closely with sales teams to improve MQL-to-SQL conversion efficiency and pipeline visibility Introduce AI-driven workflows and automation opportunities to improve campaign efficiency, reporting, research, and execution speed Growth Partnerships & Ecosystem Operations Drive outreach and relationship-building initiatives with ecosystem partners, agencies, affiliates, and technology platforms. Identify strategic integration and co-marketing opportunities that can contribute to lead generation and brand visibility Coordinate webinars, joint campaigns, marketplace collaborations, and ecosystem growth initiatives Manage partner pipelines, communication workflows, and reporting processes Support growth initiatives across referral programs, affiliate partnerships, and performance-driven collaborations Requirements Bachelor's degree in Technology or Engineering is mandatory. 4+ years of experience in Performance Marketing, Growth Marketing, or Marketing Operations, preferably in SaaS, B2B technology, or high-growth digital businesses. Hands-on experience managing multi-chan