Performance Marketing Lead (Google Ads)
Viktor
| Company | Viktor |
| Category | Marketing |
| Location | Warsaw |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Lead |
| Salary | Not stated by the employer |
| Posted | 21 Jul 2026 |
| Last verified | 7 Aug 2026 |
| Source | Employer ATS (ashby) |
Description
THE SHORT VERSION
You own Google as a paid acquisition channel for Viktor. Search, Performance Max, YouTube, the full Google ad stack - strategy, keyword and audience structure, budget, performance. You've built this machine before, at scale. Now you build it again - with better tools, more budget discipline, and no legacy to work around.
WHAT'S ACTUALLY GOING ON HERE
Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline under the Head of Performance Marketing, and Google is one of the channels we believe in. You'll be the founding owner of it - end-to-end, no agency layer.
Day-1 operator. Day-180 architect of how Viktor runs Google. The expectation is that you do the work of a small agency by yourself, using AI tooling to compound your output.
WHAT YOU'LL ACTUALLY DO
- Own Google Ads end-to-end. Search campaign structure, keyword strategy, match-type discipline, negative keyword hygiene, PMax asset groups, YouTube where it earns its budget.
- Run landing page and conversion path experiments alongside the ad work. Quality Score and post-click conversion are part of your job, not someone else's.
- Set the experimentation cadence on Google. Weekly tests with clear hypotheses, documented results, compounding learnings.
- Own measurement and attribution for the channel. Enhanced conversions, offline conversion import, conversion modeling. You know what the platform is telling the truth about and what it isn't.
- Build the keyword, audience, and asset library. Search terms that convert, audiences that scale, copy and creative concepts that hold up. The playbook compounds.
- Partner with the Head of Performance Marketing on budget and prioritization. Push back when Google isn't the right channel for a goal. Make the case when it is. Bring the data to every cross-channel conversation.
- Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.
THE BAR
You'll be measured on pipeline and CAC from Google. Not on impression share, CTR, or campaign count.
"I'd need a PPC specialist and a landing page team" is an instant no-hire. You're both.
HOW YOU'LL KNOW IT'S WORKING
30 days. Account audited. Wasteful spend and bad match types killed. Conversion tracking and offline import clean. First experiments shipped.
60 days. Campaign architecture restructured. Bidding strategy and budget allocation locked to pipeline goals. CAC trend visible. Weekly read-out into the Performance Marketing cycle.
90 days. Google is a predictable, scaling channel with documented playbook. Landing page experimentation loop running. Hiring rubric drafted if/when we add a second seat on the channel.
WHO YOU ARE
- 4-8 years running paid search, with deep Google Ads experience for B2B SaaS or AI. Pipeline-accountable.
- Direct media buyer at scale. You've worked directly on acquisition campaigns in the platform - not through an agency - with serious media spend ($1M+/month). Not "influenced" or "contributed to": you owned the spend and the outcome.
- Attribution fluency. GA4 and pixel implementation, enhanced and offline conversions, server-side event optimization. Multi-touch attribution and value-based optimization are a big plus.
- You think about the whole conversion path. Ad to landing page to signup to paying. Quality Score matters because pipeline matters.
- Comfortable with data. You read the platform directly, pull from BI when needed, form a view, and act.
- Documented experimentation practice. You can show the cadence and the wins from a prior role.
- Operator-first. You're in Google Ads every day, not adjacent to it.
- Strong partner. You work shoulder-to-shoulder with the Head of Performance Marketing - bringing data, taking direction when it's right, pushing back when it's not.
- AI-native daily workflow. Claude and similar tools are core to how you work - including for ad copy iteration, query analysis, and reporting.
- Founde