Job Opportunities API

About Leaf 🚀 At Leaf, our Performance Marketing team sits at the core of our clients’ success. We’re trusted with significant budgets, and what we do directly impacts growth, profitability, and long-term sustainability for eCommerce brands. We’re a team that blends deep paid media expertise with technical innovation . We don’t just run campaigns—we build systems, automate workflows, and collaborate closely with product and engineering to push the boundaries of performance marketing. If there’s a repetitive task, we’ll automate it. If there’s a better way to scale performance, we’ll build it. The Role We’re looking for a Performance Marketing Engineer to bridge the gap between media buying and technical execution. This is a senior, hands-on role where you’ll: • Own and execute full-funnel paid media strategies • Engineer scalable solutions across tracking, feeds, and automation • Collaborate with product and engineering to build tools that improve performance and efficiency You’ll work across a portfolio of eCommerce brands, driving measurable growth while helping evolve Leaf’s internal capabilities. What You’ll Be Doing Paid Media Strategy & Execution • Plan and execute full-funnel campaigns across Google & Meta (prospecting → retargeting → retention) • Build and manage multi-channel media plans aligned to revenue and ROAS targets • Optimize campaigns to reduce CPA and scale revenue efficiently • Own budget allocation across channels based on performance data Technical & Engineering Focus • Implement and maintain tracking infrastructure (GTM, pixels, conversion APIs) • Work with product feeds (Google Merchant Center, Meta catalogs, Shopify integrations) • Identify and build automation opportunities to reduce manual work • Collaborate with engineering/product teams to turn workflows into scalable tools or features Data & Performance Analysis • Use data to drive decision-making across campaigns and channels • Build and interpret reports using tools like Looker, GA, and platform dashboards • Conduct structured testing (creative, audiences, landing pages) • Translate insights into actionable growth strategies Cross-Functional Collaboration • Partner with: • Creative teams on ad concepts and messaging • Technical teams on tracking and data accuracy • Product teams to improve internal tools (e.g., Leaf Grow) • Contribute to improving Leaf’s cross-platform advertising methodology Essential Criteria • Based in Indonesia • 5+ years experience in: • Senior paid media / performance marketing role • Building and executing full-funnel campaigns on Google & Meta • Running paid media for eCommerce retail brands What We’re Looking For • Strong analytical mindset with deep attention to detail • Comfortable working with data, tracking, and technical setups • Naturally curious—always testing, learning, and improving • A problem-solver who looks for ways to automate and scale • Confident owning budgets and making high-impact decisions • Collaborative, but able to operate autonomously • Balances ambition (big ideas) with pragmatism (what works now) Our Stack Marketing Platforms Google Ads, Meta Ads, TikTok, Pinterest, Bing, Amazon Ads Data & Analytics Google Analytics, Looker, Data Studio, Excel/Sheets, Shopify data Tracking & Technical Google Tag Manager, Meta Pixel, Conversion APIs, Merchant Center, product feeds Internal & Tools Leaf Grow, Slack, Notion, G-Suite Why This Role is Different This isn’t just a media buying role. You’ll be: • Building systems, not just campaigns • Solving technical problems, not just optimizing ads • Helping shape the future of how Leaf scales performance How to Apply A short note on: • Your experience with eCommerce performance marketing • Examples of campaigns or systems you’ve built or scaled • Please share 3 recommendations