Performance & Growth Marketing Lead
Optiver
| Company | Optiver |
| Category | Marketing |
| Location | Amsterdam |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Lead |
| Salary | Not stated by the employer |
| Posted | 5 May 2026 |
| Last verified | 8 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
We’re looking for a Performance & Growth Lead to define how our marketing efforts translate into measurable impact. This is not a hands-on execution role. You will define and lead performance strategies within the broader marketing direction, guide execution, and ensure we continuously improve outcomes across regions and channels, strengthening how marketing contributes to broader business outcomes and attracts and converts high-quality talent. We’re investing in how we show up to the world, to do that effectively; we need to be sharper in how we translate strategy into measurable impact. This role is central to making that happen.
WHAT YOU'LL DO
Define performance strategy
Translate business and hiring priorities into a clear multi-channel growth approach
Define how channels contribute across the funnel (awareness → conversion)
Define channel roles, investment logic, and optimisation frameworks
Bring structure to how paid and organic efforts work together
Own performance outcomes
Define and own global performance KPIs, with accountability for both volume and quality of results
Turn performance data into clear decisions and priorities, identifying and scaling opportunities for improvement across channels and regions
Own execution quality (via teams and partners)
Set direction for investment, campaign approach, and optimisation, ensuring high-quality execution across paid channels
Raise capability and consistency across teams through clear standards, frameworks, and best practices
Lead agencies
Set direction for media and performance partners, challenging plans and holding agencies accountable for results
Define measurement direction ( with you )
Ensure performance is measured against meaningful business outcomes, partnering on tracking, dashboards, and data quality.
Leverage performance insights to inform content, campaigns, and website optimisation
Drive consistency across regions
Establish performance principles and guardrails, raising the standard of performance marketing across teams and regions
WHO YOU ARE
8 - 1 2 years in performance marketing, growt h or demand generation
Strong experience across paid channels, with a strategic, not execution-only lens
Proven track record of owning performance outcomes
Experience leading agencies and driving execution through others
Strong analytical thinking , you turn data into decisions, not just reports, with a solid understanding of measurement, tracking, attribution, and their inherent limitations
Experience working across multiple markets or stakeholder groups
You’re comfortable in environments where not everything is fully defined yet and you know how to bring structure without slowing things down .
You are accountable for how campaigns are structured, optimised, and improved, and you stay close enough to the work to ensure quality
You bring a commercial and marketing lens beyond martech or analytics infrastructure
You actively lead and challenge agencies instead of managing them passive
WHO WE ARE
At Optiver, our mission is to constantly improve the market by injecting liquidity, providing accurate pricing, increasing transparency and acting as a stabilizing force no matter the market conditions. With a focus on continuous improvement, we participate in the safeguarding of healthy and efficient markets for everyone who participates. As one of the largest market making institutions, we are a trusted partner of 70+ exchanges across the globe.
WHAT YOU'LL GET
You’ll join a culture of collaboration and excellence, where you’ll be surrounded by curious thinkers and creative problem solvers. Motivated by a passion for continuous improvem