Job Opportunities API

Paid Social Manager (up to £45,000) 12 month fixed term contract Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate. Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy! About the role The Paid Social Manager will be a key driver of acquisition performance within the Acquisition & Performance Marketing team, reporting into the Head of Paid Social. The role is responsible for delivering subscription and app growth across key brands including Good Food, Radio Times, BBC Gardeners' World and BBC History. This is not purely a campaign execution role. Alongside managing day-to-day campaign delivery, the Paid Social Manager will play a central part in shaping how we approach creative strategy, structured testing and learning - working with internal stakeholders across creative, analytics and brand marketing to build a more systematic and scalable approach to paid social. Meta (Facebook and Instagram) will be the primary focus, with TikTok and other emerging platforms as secondary channels.   As a Paid Social Manager you will; Campaign Delivery & Optimisation Lead the planning, execution and optimisation of paid social campaigns across Meta (primary), TikTok and other relevant platforms, focused on subscription and app acquisition. Support growth across print and digital subscriptions and apps including Good Food All Access, Radio Times All Access, BBC Gardeners' World All Access and BBC History All Access. Manage campaigns end-to-end - from briefing through to launch, daily optimisation, performance monitoring and reporting - ensuring delivery on time and within budget. Manage paid social budgets effectively, allocating spend to maximise performance against acquisition targets. Creative Strategy & Testing Work closely with key internal stakeholders to develop and evolve paid social creative strategy, with a focus on identifying and testing the customer problems and jobs-to-be-done that each brand solves. Lead the development and prioritisation of creative hypotheses, identifying which customer problems, messages and executions to test, and structuring tests so we learn what scales, not just what wins in the short term. Build and maintain a systematic creative testing framework across Meta campaigns, ensuring learnings are documented, shared and acted on. Brief performance creative clearly and effectively, working with creative teams to produce and iterate on assets quickly enough to support a high-velocity testing programme. Stay current with AI tools and emerging approaches to creative development and testing, and actively explore how these can improve the speed and quality of creative output. Campaign Structure & Spend Efficiency Design and manage campaign and ad set structures that are optimised for learning - ensuring spend is concentrated enough to generate meaningful signal. Continuously evaluate whether current campaign structures are helping or diluting learning, and make recommendations accordingly. Insight, Reporting & Stakeholder Management Analyse campaign performance using platform reporting and third-party measurement tools, providing clear, actionable insights and recommendations to the wider team. Deliver regular performance updates and post-campaign analysis to marketing teams and stakeholders. Work closely with Marketing Managers to understand campaign objectives, KPIs and commercial priorities, translating these into effective paid social pl