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Paid Search Specialist

Outshine
CompanyOutshine
CategoryMarketing
LocationCanada
RemoteOn-site (inferred)
EmploymentNot stated
LevelMid
SalaryNot stated by the employer
Posted5 Mar 2026
Last verified12 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
Role & Responsibilities In this role, you’ll manage and optimize search programs for some of the world’s leading B2B SaaS companies. Here you'll have the opportunity to test new strategies, experiment within platforms, and continuously improve campaign performance. We’re looking for someone who enjoys digging into campaign data, challenging assumptions, and pushing platforms to perform better. This role is ideal for a specialist who views paid search as a craft and is motivated to deliver measurable results for clients.  Our team is primarily based in Halifax, Nova Scotia, but we encourage candidates from across Canada to apply. The successful candidate can expect to earn between $65,500-$80,000 CAD/year, depending upon relevant skills and experience, as part of a complete, competitive package. With expertise across platforms like Google Search, Display, Demand Gen, YouTube, and Microsoft Ads, you'll drive measurable paid search advertising initiatives. The Technical Stuff You’re Really Good At Campaign strategy & planning. You develop paid search strategies based on client goals and needs, audience research, and competitive analysis.  Ad & budget management. You adjust tactics and budgets to optimize clients’ campaigns to reach and deliver against goals. Testing & optimization . To refine results, you test different ad copies, bids, and targeting options (like location, demographics, and timing). Performance analysis . Leveraging analytics tools (e.g., Google Analytics, Google Ads, Looker), you track campaign performance, measure KPIs, and identify trends. You create reports to help clients understand ROI and campaign effectiveness. What You Prioritize When Working In Teams Client service. As one of the go-to contacts for your clients, you build trust and rapport by meeting deadlines, proactively problem-solving, and conveying information clearly. Communication & collaboration. You focus on building strong and trusting relationships with your internal teams and client partners. Knowledge sharing. You’re an active contributor to your broader teams and inspire continuous learning and development through sharing ideas, research, and skills.  Key Competencies 3+ years experience in paid search digital advertising platforms, including Google Ads, Display, Demand Gen, YouTube, and Microsoft Ads Experience ramping up quickly, delivering impact Experience managing complex projects and fostering relationships with clients and stakeholders Experience working within paid social advertising platforms (Meta and LinkedIn) is an asset Experience in B2B or SaaS marketing is an asset Experience in an advertising or marketing agency is an asset Knowledge of modern CRM/marketing automation tools, such as HubSpot and Salesforce, is also an asset The Kind Of People Who Best Fit This Role Detail-Oriented: Hyper-focused on the details and their impact on the bigger picture Optimistic & Collaborative: You maintain a positive outlook in challenging times, and leading teams to solve tough problems motivates you  Proactive: You prioritize forward momentum on projects and in your own development Analytical: You exhibit a probing mind and draw insights from data Growth-Driven: You believe talent and performance can be developed through effort and persistence Efficient: You produce significant output, avoiding wasted effort where possible Honest & Ethical: You don’t cut corners; you do what is right, not convenient Benefits Our people are our greatest asset, and we don’t make any mistakes about that. We invest massively in our team, offering: Competitive vacation time, your birthday off, and two days/year of volunteer paid time off Family or single enrolment in our group health and dental plan (we pay 80%, you pay 20%) Additional health benefits, including a $350