Job Opportunities API

We’re   seeking   a talented, detail-oriented   Paid Media Specialist   to join our team. This position is remote. Reporting to the Paid Media Manager this role will   be responsible for   executing,   optimizing, and analyzing paid media campaigns across multiple digital advertising platforms while supporting marketing initiatives and business   objectives   for assigned insurance products. Key Responsibilities • Execute and   optimize   paid media campaigns across search, social, display, and other digital advertising platforms • Manage paid media initiatives for assigned insurance products, developing   expertise   in product offerings, target audiences, brand messaging, and campaign objectives • Implement paid media strategies designed to drive qualified traffic, conversions, and return on investment • Assist   with campaign planning across platforms including Google Ads, Meta, LinkedIn, and other relevant advertising channels • Contribute to media budget planning and forecasting to support effective campaign execution • Monitor campaign performance using Google Analytics, advertising platform dashboards, and other reporting tools • Analyze campaign performance data and provide   timely   reports with recommendations to improve results and achieve campaign goals • Identify   optimization opportunities through data analysis and performance insights • Conduct ongoing testing of campaign components including ad copy, creative assets, bidding strategies, audience targeting, and other optimization variables • Document testing results and share learnings to support future campaign improvements • Collaborate with content, design, SEO, and other marketing teams to align messaging and   creative   with campaign objectives • Communicate campaign performance, insights, and recommendations to peers and leadership • Required to perform other duties as requested, directed, or assigned Requirements and Qualifications • Minimum of 3 years of paid media experience • Experience managing paid media campaigns across multiple digital advertising platforms • Experience with Google Ads, Meta Ads, LinkedIn Ads, or similar advertising platforms • Experience using Google Analytics and advertising platform reporting tools • Strong analytical skills with the ability to interpret campaign data and   identify   optimization opportunities • Experience with campaign testing methodologies and performance optimization • Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously • Excellent verbal and written communication skills • Strong collaboration and interpersonal skills • Ability to work independently while contributing effectively within a cross-functional marketing   team Perks • Health, dental, and vision plans • Amazing work-life balance with 4 weeks of Paid Time Off • 10   Paid Company Holidays with 2 floating holidays • 401K Programs with employer match • Personal   assistance   programs for support in a healthy personal and work life Why Veracity? Here at Veracity,   you’ll   be part of a team of trailblazers and visionaries.   We’re   not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to: • Engage in groundbreaking projects that are reshaping the insurance landscape • Collaborate with a group of dedicated, like-minded professionals • Experience a culture that prioritizes growth and development Compensation Range: $65k/yr - $85k/yr We are proud to be an   equal-opportunity   employer. We are committed to   providing   equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics. If you need accommodation, please let us know during the interview process. At Veracity, we aim to be a different kind of insurance partner   –   one that is free from outside investors, venture capital, or the pressures of a corporate parent. Ours is a culture of empowerment – one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution   lead   to rapid evolution. We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in-class insurance policies. We’re   growing fast and want you to be a part of it!