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Paid Media Specialist

satelliteoffice-1742766257
Companysatelliteoffice-1742766257
CategoryMarketing
Location
Remote
EmploymentNot stated
LevelNot stated
SalaryNot stated by the employer
Posted25 Jun 2026
Last verified10 Aug 2026
SourceEmployer ATS (teamtailor)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
Role Purpose As David Jones builds its paid media capability in-house, this role is the operational backbone of the team. The Paid Media Specialist (Operations & Activation) ensures every campaign is built to brief, tracked correctly, and delivered without error — creating the foundation that allows the broader paid media team to focus on strategy, optimisation, and commercial outcomes. This is a role for someone who takes pride in precision, thrives in a fast-moving environment, and understands that flawless execution is what turns great media strategy into measurable results. Key Accountabilities Own the end-to-end setup, trafficking and quality assurance of all paid media campaigns across search, social and programmatic platforms — ensuring every campaign goes live on time, on brief and error-free Maintain rigorous QA processes across all campaign builds, including ad copy, creative assets, targeting parameters, tracking tags and UTM structures before every launch Manage tag implementation and tracking infrastructure across all paid media platforms, ensuring accurate data capture and clean attribution from campaign to conversion Partner with the wider team to translate campaign briefs into technically sound campaign builds that meet performance objectives Monitor live campaigns for delivery, pacing and technical issues, escalating promptly and resolving trafficking-related problems with minimal disruption to campaign performance Maintain organised and consistently applied campaign naming conventions, account structures and documentation to support reporting accuracy and team efficiency Support the Performance Coordinator with data pulls, campaign exports and reporting inputs to enable timely and accurate performance analysis Continuously improve operational processes, trafficking workflows and QA checklists to increase speed, accuracy and consistency across the team Leadership Leading Self - Leading self is the ability to manage your own mindset, behaviour and performance with awareness, accountability and purpose—so you can consistently show up at your best. Decision Making Accountable for: Accuracy and timeliness of all campaign builds, trafficking and QA outputs Tag management and tracking implementation across all paid platforms Maintaining campaign naming conventions and account structure standards Identifying and resolving technical campaign issues within their remit Influences but does not own: Campaign strategy, channel mix and media investment decisions Creative and messaging direction Attribution methodology and reporting framework design Budget allocation and pacing decisions Qualifications & Licences Bachelor's degree in Marketing, Business, Communications or a related field (preferred, not mandatory) Google Ads certification (preferred) Meta Blueprint certification (preferred) Knowledge, Skills & Experience Essential: Hands-on experience in a campaign trafficking, ad operations or paid media execution role — with demonstrable ability to manage high volumes of campaign builds across multiple platforms simultaneously Proficiency in Google Ads and Meta Ads Manager campaign setup, including audience targeting, ad formats, bid strategies and tracking implementation Experience with tag management and UTM framework implementation, ensuring accurate tracking from ad click to conversion Strong QA mindset — meticulous attention to detail in reviewing campaign builds, creative specifications and tracking setups before launch Ability to manage multiple workstreams and deadlines simultaneously in a fast-paced environment with minimal supervision Clear and proactive communication skills — able to flag issues, mana