Job Opportunities API

takealot.com , South Africa's leading online retailer, is looking for a highly talented Paid Media Manager to join our team in Cape Town. We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great. The purpose of the role is to drive maximum investment return (ROAS) across all performance advertising channels for brands as a part of the Retail Media offering. This position reports to the Head of Performance & Projects Your responsibilities will include: Advanced Campaign Execution: Lead the hands-on, end-to-end execution, advanced optimization, and daily management of all paid media campaigns, including SEM (Google Search & Shopping), Social (Meta, TikTok), Display & Video (DV360) Performance Optimization & ROI: Implement and relentlessly refine advanced bidding strategies (e.g., value-based bidding) calibrated for the brand’s Customer Lifetime Value (CLV) and/or ROAS targets. Audience & Profitability Focus: Design and implement sophisticated audience segmentation strategies to isolate, target, and scale high-CLV customer cohorts and drive new customer acquisition at a profitable CAC for the brands. Incrementality & A/B Testing: Develop and execute a robust testing roadmap, including creative/copy tests, landing page tests, and incrementality tests (e.g., geo-lift, conversion lift) to validate media spend effectiveness. Technical Mentorship: Act as the technical lead and mentor for the Retail Media team, guiding them in platform best practices, optimization techniques, and data analysis. Analytics & Reporting: Conduct deep-dive analysis, segmenting performance by new-to-brand vs. returning customers, customer profitability, and CLV cohorts to provide actionable insights. Output: Primary Mandate: Consistent delivery of core performance KPIs (e.g., ROAS, Revenue, Customer Lifetime Value (CLV), and CAC). Efficiency: Measurable improvement in portfolio efficiency (ROAS/CAC) driven by advanced bidding, audience segmentation, and incrementality-focused testing. Actionable Incrementality Insights: Conclusive, data-backed results from incrementality tests that directly inform the Head of Paid Media's budget allocation strategy. Execution Quality: Flawless, best-in-class campaign execution across all platforms with 100% budget pacing accuracy. Team Development: Successful mentorship and measurable technical upskilling of junior team members. Qualification & Experience: A Degree is required within Marketing, Statistics, Mathematics or Computer Science . 5-7+ years of hands-on experience in a paid advertising role. Proven, demonstrable experience in a large-scale, fast-paced e-commerce environment. Certifications: Google Ads (Required), Google Analytics (Required). Account Management experience. Attributes Required : Expert-level, hands-on proficiency with the Google Ads suite (Search, Shopping, App, Display). Expert-level, hands-on proficiency with Meta Ads (Facebook/Instagram). Strongly proficient with the Google Marketing Platform (SA360, DV360) . Proven experience with Mobile App Marketing (Acquisition and Retention). The Environment :  takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa.  We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.  We are short on ego and high on output.  We are doers and not only thinkers, its all in th