Job Opportunities API

Our client is a US-based digital marketing agency with 25+ years of history serving small businesses across America — primarily home services, HVAC, contractors, landscaping, medical practices, and other local service businesses. They are a certified Google Partner with a track record of holding Google Ads accounts to a 10%+ conversion rate, roughly 3x the national average, and social media campaigns running at 2x the national click-through rate. We're hiring a  Paid Media Manager  to own Google Ads and Meta Ads strategy and execution across the client portfolio. You will personally manage campaigns for 40+ local service businesses simultaneously, with monthly ad budgets typically ranging from $1,000 to $10,000 per client. You will be directly accountable for lead volume, cost per lead, conversion rate, and return on ad spend. This is a hands-on, in-the-accounts role. Daily optimization, weekly testing, monthly reporting, and ongoing collaboration with account managers and the content team are the rhythm of the job. The agency works on plain-language client communication — you will be expected to translate dashboard data into outcomes business owners actually care about. The role reports to the Director of Marketing / Agency Principal and operates fully remote on a Monday–Friday schedule aligned to US Mountain Time business hours. Responsibilities Google Ads Build, launch, and optimize Search, Display, Shopping, and Performance Max campaigns for local service businesses Conduct ongoing keyword research and disciplined negative keyword management to maximize budget efficiency Write conversion-focused ad copy with strong CTAs oriented toward calls and form fills, not click volume Set up and manage conversion tracking via Google Tag Manager and Google Analytics 4 (GA4) Manage bid strategies including Target CPA (tCPA), Target ROAS (tROAS), and Maximize Conversions, and adjust based on real performance Perform regular Quality Score audits and landing page alignment reviews Build remarketing audiences and run RLSA campaigns to re-engage high-intent prospects Maintain the agency's 10%+ Google Ads conversion rate standard across all assigned accounts Meta Ads (Facebook & Instagram) Build and manage Meta campaigns across lead generation, traffic, retargeting, and brand awareness objectives Develop audience strategies using Custom Audiences, Lookalike Audiences, and interest/behavioral targeting Brief the content team on creative requirements — images, video, carousels — that convert for local service businesses Run structured A/B tests on creative, copy, audience segments, and placements Set up and maintain Meta Pixel and Conversions API for accurate attribution Manage daily and lifetime budgets and optimize delivery toward CPL targets Apply Advantage+ campaigns where appropriate while maintaining manual control over key accounts Reporting & Client Communication Build and maintain monthly performance reports using the agency dashboard, GA4, and CallRail Translate performance data into plain-English insights — what worked, what didn't, what's next Present results in monthly client review calls alongside the assigned account manager Flag underperforming campaigns proactively to internal stakeholders, never at month-end Strategy & Collaboration Contribute to new client onboarding by recommending starting budgets, platform mix, and campaign structure Identify upsell opportunities in existing accounts (e.g., adding retargeting, platform expansion) Stay current on Google Ads and Meta Ads platform changes and surface new strategies to the team Collaborate with SEO and content teams to ensure paid and organic strategies reinforce each other Requirements Requirements 2–5 years of hands-on paid media experience managing both Google Ads and Meta Ads campaigns in a paid role Demonstrated experience managing 10+ client accounts simultaneously,