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Paid Ads Expert (App Install Focus) – Contract (Remote) Fully Remote | Flexible Hours | Project-Based Engagement About This Opportunity We're looking for a contract Paid Ads Expert to help us scale user acquisition for ScrollToll — a fitness app that blocks addictive apps like Instagram and TikTok until users complete physical exercises like push-ups or squats. The app just launched on Android. iOS is launching imminently. We need someone who understands paid acquisition at the campaign level — not just boosting posts or managing budgets on autopilot. This is a hands-on contract role. You'll run experiments, read the data, and help us figure out what actually drives installs and conversions for this product. What You'll Do • Set up and manage App Promotion campaigns across Meta Ads and other relevant platforms • Track installs, attribution, and conversion events — and flag when data looks off • Run structured audience and creative tests to identify what works • Scale winning campaigns and cut what isn't performing • Monitor the metrics that actually matter for app growth — installs, CPI, ROAS, retention signals • Make informed decisions on when to kill a campaign versus let it run What We're Looking For • Proven experience running app install campaigns — mobile apps preferred, but strong e-commerce or lead gen experience is considered • Deep familiarity with Meta Ads, including App Promotion campaign setup and optimization • Understanding of the difference between optimizing for clicks, installs, and purchases — and when each matters • Comfortable with attribution tracking and diagnosing data discrepancies • Ability to stretch a limited budget into measurable results through structured testing Nice-to-Have Skills • Experience with TikTok Ads or Google App Campaigns • Familiarity with mobile attribution tools like AppsFlyer or Adjust • Experience scaling an app from zero or near-zero install volume • Understanding of creative performance patterns for fitness, productivity, or utility apps Professional Maturity • Results-oriented — you measure success in installs and conversions, not activity and reports • Comfortable working with a lean budget and making every rupee count • Able to communicate clearly what you're testing, why, and what you're seeing • Proactive in flagging issues and proposing next steps without waiting to be asked Work Environment Remote First — Work from wherever you're most productive. Flexible Hours — Availability between 6pm and 12am PKT is required for team overlap and collaboration. Direct Collaboration — You'll work closely with the product and growth team, with short feedback loops and quick decision-making. Why Work With Us • A real product with a live user base and clear growth potential — not a demo or side project • Lean team, fast decisions, and no bureaucracy • Ownership over your work — you run the experiments and see the results directly • Strong contract performance leads to extended engagement as the product scales