Outside Sales Representative, Optical
Paireyewear
| Company | Paireyewear |
| Category | Sales |
| Location | Remote |
| Remote | Remote |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 12 Jun 2026 |
| Last verified | 3 Aug 2026 |
| Source | Employer ATS (ashby) |
Description
At Pair Eyewear, we believe in placing our people at the center of everything we do. We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact.
We're looking for a driven, relationship-first Sales Representative to join our team. In this role, you'll own a territory with a dual focus: opening new doors and deepening our presence within existing accounts. You're not just an account executive you're a strategic partner to every account you touch.
The ideal candidate comes from the optical industry, understands how buying decisions get made with independent optical retailers, and knows how to turn a cold intro into a long-term partnership. You're comfortable with the numbers, confident in prospecting and skilled at working through objections without losing the relationship.
What You’ll Do:
Business Development — New Door Penetration
- Identify, prospect, and close new accounts within your assigned territory
- Build a consistent pipeline through cold outreach, referrals, and field activity
- Develop and execute a territory plan to maximize market coverage
- Represent the brand at trade shows, regional events, and in-office visits
Account Management
- Create a strategic sales cycle with your accounts based on growth potential and overall value.
- Serve as the primary point of contact for existing accounts
- Build deep relationships with key decision-makers (practice owners, opticians, buyers)
- Drive product adoption and increase share of wallet within active accounts
- Conduct regular business reviews and ensure accounts are set up for success
Strategy & Analysis
- Achieve KPIs through our performance dashboards and account playbooks.
- Analyze sales data to identify trends, opportunities, and gaps in your territory
- Develop account-specific strategies to grow revenue and improve retention
- Track and report on pipeline activity, forecasts, and performance metrics
- Identify operational or product feedback from accounts to help inform cross-functional improvements.
- Partner with internal teams (marketing, product, operations) to address account needs
Objection Handling & Consultative Selling
- Lead confident, consultative conversations that uncover customer needs
- Address pricing, product, and competitive objections with clarity and confidence
- Adapt messaging based on account type, buyer persona, and stage in the sales cycle
Who You Are:
- A relationship builder who enjoys creating long-term partnerships with customers
- Self-motivated and comfortable managing a territory independently
- Results-oriented with a strong sense of ownership and accountability
- Confident in prospecting and business development activities
- Analytical and data-driven when developing sales strategies
- Skilled at navigating objections and complex customer conversations
- Organized, proactive, and able to effectively prioritize competing responsibilities
- A strong communicator who can build credibility with a variety of stakeholders
Need to Have:
- 3–6+ years of outside sales, territory sales, or account management experience
- Proven track record of prospecting, opening new accounts, and growing territory revenue
- Demonstrated success achieving or exceeding sales goals
- Experience within the optical industry, including independent practices, optical chains, or wholesale eyewear
- Experience managing a full sales cycle from prospecting through close
- Strong analytical skills with the ability to interpret sales data and develop territory strategies
- Experience using CRM platforms to manage pipelines, customer activity, and forecasting
- Excellent communication, presentation, and relationship-building skills
- Ability to travel regularly throughout an assigned territory
Nice to Have:
- Experience selling eyewear, optical frames, lenses, or relat