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Develop, lead and execute the national sales strategy for a premium Global OEM manufacturer of industrial batteries and energy storage solutions, with Australian based regional Lead Acid battery manufacturing and a capital city-based branch service network. This role is accountable for profitable growth, strategic customer partnerships, and value-based selling, leveraging the company’s local manufacturing capability, engineering expertise, and lifecycle service offering. The National Sales Manager plays a critical role in positioning the business as a high-quality, reliable, and technically superior alternative to existing or incumbent suppliers as well as low-cost imports, while maximising long-term contract value and aftermarket revenue. Key Responsibilities Strategic Sales Leadership, Sales Strategy, & Execution - Develop and execute the national sales strategy aligned with company growth objectives - Deliver revenue, margin, and market share targets across all product categories - Identify growth opportunities in emerging sectors (e.g. energy storage, renewables integration, automation) - Position the company around: Total Cost of Ownership (TCO) Reliability, safety, and compliance Local manufacturing and supply chain security - Drive penetration in key sectors: Logistics & warehousing (traction batteries) Elevated Work Platforms, Industrial cleaning equipment Leisure and Recreational energy systems Mining & heavy industry Utilities & infrastructure (standby / critical power) Telecommunications & data centres Emerging energy storage applications - Monitor market trends, competitor activity, and pricing dynamics Leadership & Team Management - Build, lead, coach, and develop a high-performing national sales team - Set clear KPIs across revenue, gross margin, pipeline, and customer retention - Drive a disciplined sales process and accountability culture - Support succession planning and talent development Key Account Management - Personally lead relationships with top-tier national accounts and OEM partners - Engage at executive level with procurement, operations, and engineering stakeholders - Lead complex contract negotiations, tenders, and long-term service agreements - Secure long-term supply and service agreements (3–7+ years) - Drive national alignment across multi-site customers - Ensure high customer satisfaction and retention Commercial Performance & Pricing - Own national P&L contribution from the sales function - Own pricing strategy and discount governance to protect margins - Lead large-scale tender submissions and contract structuring - Structure long-term contracts that bundle: Equipment Maintenance & service Replacement cycles Monitoring / asset management - Drive service and aftermarket revenue growth (maintenance, replacement cycles, fleet management) Cross-Functional Collaboration - Act as the commercial interface to Australian manufacturing operations: Operations / Supply Chain (inventory, lead times, project delivery) Align demand forecasting with production planning Service teams (aftermarket support and contracts) Marketing (campaigns, product positioning, brand) Finance (forecasting, reporting, credit risk) Support capacity utilisation and product mix optimisation - Provide market feedback into: Product development Engineering improvements - Custom solutions Aftermarket & Lifecycle Revenue Growth - Drive high-margin recurring revenue through: Service contracts Preventative maintenance Battery replacement programs Fleet optimisation and charging solutions - Increase customer lifetime value (CLV) across installed base Market Positioning & Brand Leadership - Strengthen positioning as a premium Australian supplier and manufacturer - Support marketing in promoting: “Built in Australia” capability for Lead Acid Industrial Batteries Sustainability and