National Account Manager (Convenience)
Cirkul, Inc
| Company | Cirkul, Inc |
| Category | Sales |
| Location | USA |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 7 May 2026 |
| Last verified | 10 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
What is Cirkul?
Cirkul is a rapidly growing company on a mission to transform how beverages are developed, distributed, and enjoyed. It’s a new way to hydrate—so much so that 96% of customers say they drink more water with Cirkul!* With over 150 flavor options available without sugar or calories, Cirkul provides customers with a fully customizable, reusable water bottle and cartridge system. Since 2018, millions have dropped sugary soda and energy drinks, and turned up their plain boring water with Cirkul! A full range of products is available at DrinkCirkul.com, and Cirkul is also sold by Amazon, Costco, Walmart, Kroger, and grocery stores nationwide.
*Based on a survey conducted with 3,258 Cirkul Customers What is this role?
The National Account Manager (Convenience) at Cirkul is responsible for driving growth across key convenience store retailers. This role owns both new business development and the expansion of existing partnerships, with a focus on increasing distribution, velocity, and overall account performance.
You will serve as the primary point of contact for assigned accounts, leading joint business planning, executing high-impact retail strategies, and partnering cross-functionally to scale Cirkul’s presence in high-volume, high-visibility channels.
What does an average day look like?
Driving Results:
Owns revenue, distribution, and velocity targets across assigned c-store accounts and consistently delivers against them
Leads line reviews, buyer meetings, and modular resets to secure new item placements, expanded shelf space, and high-impact features
Develops and executes promotional and pricing strategies aligned to high-volume retail environments
Analyzes POS data, syndicated data, and retailer-specific reporting to identify growth opportunities
Optimizes trade spend and promotional calendars to maximize ROI in large-scale retail programs
Taking Ownership:
Operates as the end-to-end owner of each account, from strategy through execution across stores and distribution centers
Proactively identifies and resolves risks related to inventory, supply chain, and in-store execution
Partners cross-functionally with supply chain, demand planning, and operations to support large-scale orders and replenishment
Ensures alignment and execution of all deliverables coming out of buyer meetings and line reviews
Making Decisions:
Uses data, margin implications, and customer strategy to inform decisions on pricing, pack sizes, assortment, and promotions
Prioritizes initiatives that drive scale and efficiency across high-volume accounts
Navigates complexity within mass and club environments, including longer planning cycles and larger order commitments
Balances immediate opportunities (features, seasonal buys) with long-term growth (modular placement, expanded SKUs)
Cultivating Relationships:
Builds strong relationships with buyers, merchants, and cross-functional stakeholders within mass and club retailers
Establishes credibility as a strategic partner by bringing insights, innovation, and solutions tailored to each retailer
Expands internal networks within accounts to unlock opportunities across merchandising, supply chain, and marketing teams
Represents Cirkul in line reviews, customer meetings, and key industry interactions
Instilling Trust:
Delivers on commitments with accuracy and consistency, especially in high-volume, high-stakes retail environments
Provides reliable forecasting and clear communication on risks, supply, and performance
Maintains transparency with both customers and internal teams to ensure alignment and execution
Builds confidence through preparation, follow-through, and strong financial and operational acumen
Customer Focus:
Deeply understands the dynamics of c-store retail, including shopper behavior, value