Mid / Senior User Acquisition Manager ( App )
Codeway
| Company | Codeway |
| Category | Marketing |
| Location | Barcelona |
| Remote | Hybrid |
| Employment | Not stated |
| Level | Mid |
| Salary | Not stated by the employer |
| Posted | 8 Jul 2026 |
| Last verified | 6 Aug 2026 |
| Source | Employer ATS (ashby) |
Description
ABOUT CODEWAY
Codeway is a global consumer tech company with more than 400M users worldwide.
Since 2020, we’ve built and scaled 60+ mobile apps across creativity, productivity, wellness, language learning, and entertainment.
Our flagship apps — Retake AI, Cleanup, Learna, and DramaPops — and many of them lead their categories globally. In 2024, we became the most downloaded app publisher on iOS, driven by cutting-edge AI research, sharp data-driven execution, and a relentless focus on product and marketing.
We’re a team of 300+ people across İstanbul and Barcelona who bring curiosity, passion, trust, and ownership to everything we build. Recognized as a #1 LinkedIn Top Startup and a Great Place to Work in Europe, Codeway is where ambitious people do their life’s best work.
We’re building the next generation of consumer tech and reimagining what mobile apps can be.
This is Codeway. This is our way. Join us.
POSITION
Join the AI photo app redefining real beauty for millions.
For years, photo editing apps all looked the same - filters, fake edits, and forgettable tools. Then came Retake, the breakout AI photo app changing how people see and present themselves online.
In just two years, we’ve grown to 35M+ downloads and $40M+ ARR, and became one of the top downloaded face editing apps in the world — and we’re just getting started.
Now we’re looking for a Senior User Acquisition Manager to help write the next chapter: scaling our growth globally, shaping creative strategy, and building campaigns that reach millions every month.
ABOUT RETAKE
Retake started as a rebellion against decades-old photo editing apps, proving that true innovation in this category was not only possible - but inevitable.
While competitors still chase gimmicky filters and fake edits, Retake is building a new standard: natural, real, effortless photos powered by cutting-edge AI.
Today, Retake is the fastest-growing face editing app in the world, with users in every corner of the globe and an in-house AI model that competitors can’t match.
Our vision is simple: to make photo editing more interesting, authentic, and accessible for millions of people.
Retake is part of Codeway Group, one of Europe’s fastest-growing consumer app companies, soon crossing $300M in annual revenue across a diverse portfolio spanning AI creativity, wellness, learning, and productivity.
ROLE
Anyone can run campaigns — few can truly own growth.
You’ll go beyond buying impressions to create real impact, blending data, creativity, and curiosity to scale a global AI brand.
As a User Acquisition Manager at Codeway, you’ll drive strategy, execution, and performance for one of the world’s fastest-growing photo apps.
We’re looking for a versatile, data-savvy, creative marketer who’s eager to test, learn, and grow fast.
WHAT YOU'LL DO
- Own end-to-end campaign execution. Plan, launch, and optimize user acquisition campaigns across Meta, TikTok and emerging platforms.
- Drive creative testing. Work closely with designers and copywriters to develop ad concepts, test new hypotheses, and scale top-performing ideas.
- Analyze, learn, and scale. Build and maintain dashboards, track KPIs, and use data to unlock new growth opportunities.
- Collaborate across teams. Partner with product, design, and data to understand user behavior and drive meaningful growth strategies.
- Innovate fearlessly. Experiment with new channels, creative formats, and campaign ideas — always pushing beyond what’s been done before.
- Build global partnerships. Collaborate with ad platform partners (Meta, TikTok, Google) and external agencies.
WHAT YOU'LL BRING
- Solid experience in performance marketing, digital growth, or paid media (ideally in mobile apps or consumer tech).
- Strong knowledge of paid social platforms (Meta, TikTok, etc.) and campaign optimization.
- Analytical mindset: confident using data to guide creative and budge