Member Acquisition Specialist - Santa Clara
Zócalo Health
| Company | Zócalo Health |
| Category | Marketing |
| Location | Santa Clara |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Entry |
| Salary | Not stated by the employer |
| Posted | 27 May 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Member Acquisition Specialist
Santa Clara County, CA (Field-Based)
Compensation: $26–$28/hour (Full-Time)
About Us
Zócalo Health is a tech-enabled, community-oriented primary care organization serving people who have historically been underserved by the one-size-fits-all healthcare system. We partner with health plans, providers, and community organizations to deliver culturally competent primary care, behavioral health, and social care.
Our model is built for populations with high medical and social complexity, where fragmented care drives poor outcomes and unnecessary cost. We combine local, community-based teams with virtual care and modern technology to deliver coordinated, whole-person care where members live and receive support
Founded in 2021, Zócalo Health is backed by leading healthcare and mission-aligned investors and is scaling rapidly across states and populations. We are building a durable care platform designed to perform in constrained healthcare environments and to lead the shift toward accountable, value-based care.
Role Description
The Member Acquisition Specialist is a field-based role responsible for converting community outreach and referral opportunities into enrolled Zócalo Health members.
This role focuses on direct member engagement, enrollment conversations, same-day registration, and follow-through to care connection. Member Acquisition Specialists are deployed strategically across community partner sites, referral locations, and Zócalo-hosted community events to maximize enrollment outcomes and member conversion.
Success in this role is measured by enrollments, registration quality, conversion rates, follow-up execution, and the ability to build trust that results in members connecting to care.
This is a highly accountable, performance-driven role for individuals who are comfortable initiating conversations, guiding individuals through enrollment processes, overcoming barriers to care, and working independently in community settings.
This position reports to the Market Growth Manager.
The Member Acquisition Specialist will contribute in the following ways:
Enrollment & Conversion
Conduct in-person outreach and enrollment conversations with eligible community members
Drive same-day registrations and maximize conversion opportunities in the field
Guide individuals through registration, intake, and enrollment processes
Own weekly enrollment, registration, and conversion goals
Maintain disciplined follow-up to move referrals and leads into enrolled members
Identify and escalate barriers preventing enrollment or engagement
Support member retention and re-engagement efforts when appropriate
Field Execution & Community Presence
Execute enrollment activities at assigned partner sites, community locations, and outreach events
Represent Zócalo Health professionally within community settings
Build trust quickly and effectively with community members
Support execution of Zócalo-hosted events designed to generate enrollment opportunities
Maintain flexibility to work in field-based environments, including evenings and weekends as needed
Perform other responsibilities and tasks as requested by your manager. Zócalo Health is a rapidly scaling startup, and with that comes the expectation to occasionally perform additional tasks to help move the business forward.
Documentation & Operational Compliance
Accurately complete registrations, documentation, and enrollment workflows across operational systems
Maintain timely and accurate activity tracking within Athena and other required platforms
Follow established operational workflows, SOPs, compliance expectations, and documentation standards
Communicate operational issues, field insights, and workflow barriers in real time
Collaboration & Communication
Work closely with Market Growth Managers to