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What to know Execute game-changing advertising strategies that tie engagement to the bottom line. As a Media Strategist, you'll manage the execution of digital advertising campaigns across clients ranging from leading nonprofits to political and advocacy groups to major brands (and everything in between). This may be the right role for you if you’re someone who is equally strategic, creative, and analytical. Switching seamlessly from a client presentation, to writing an insightful analysis of campaign performance, and rolling up your sleeves to launch new creative are no big deal for you. You’re used to spending most of your day speaking in acronyms — terms like DSP, CPA, IVT, ROAS, and AVOC are major parts of your vocabulary — and you know how to explain them to clients and teammates.  You will use your depth of paid media experience to inform your work but also tap into your digital curiosity and passion for innovation to bring new ideas and thinking to the team. The company Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From AARP and Doctors Without Borders to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency in the US and London. The team As part of the Paid Media team, you’ll work closely with a cross-disciplinary group of Blue State employees who are passionate, geeky, and care about their clients and causes. Blue State fosters an environment where everyone has an opportunity to shape new approaches, grow and learn from their colleagues, and take advantage of a personal development fund to stretch their skills even further. You’ll have the opportunity to work with some of the most inspiring charities, ambitious brands, and passionate advocacy and social change campaigns. A day in the life Build, manage, and optimize media campaigns across multiple platforms, primarily using Meta Business Manager, Google and Bing Ads, Google Campaign Manager 360, and the Yahoo DSP. (Other digital channel expertise is a plus.)  Translate clients’ strategic visions into media objectives and KPIs to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy. Analyze ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimization. Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management. Participate in (and sometimes lead) client-facing interactions — you’ll be the subject-matter expert for the platforms you manager Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs. Keep up to date with the latest digital media trends by building and stewarding relationships with media partners, and engaging in media R&D projects. What we offer Unlimited time-off (inclusive of sick, personal, and vacation days) $1,250 annually in professional development funds Competitive health, dental, and vision insurance Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits Flexible and health savings accounts 401K & employer match Generous paid holiday schedule 12-week fully-paid parental leave for all parents-to-be Short-term and long-term disability insurance Pre-tax commuter benefits Remote work flexibility We ap