Job Opportunities API

  About the Practice  We are a large, established dermatology clinic with 9 locations, serving a broad patient population across medical, cosmetic, and surgical dermatology. Our practice is growing and we are investing in building a strong, data-driven marketing function to match our clinical reputation. This is an exciting opportunity to shape the marketing strategy of a multi-location healthcare brand at a pivotal moment of growth.    Position Overview  We are seeking an experienced and results-driven Marketing Strategist to lead and execute comprehensive marketing initiatives across all 9 of our dermatology locations. This role is responsible for developing and managing integrated marketing strategies spanning social media, paid advertising, SEO, email marketing, content, and brand consistency — all tailored to a healthcare audience and compliant with applicable regulations.    The ideal candidate understands the nuances of marketing a multi-location medical practice, knows how to balance brand-level strategy with location-level needs, and can translate clinical services into compelling patient-facing messaging. This is both a strategic and hands-on role — you will set the direction and execute on it.    Key Responsibilities  Marketing Strategy & Planning  Develop and own the annual marketing strategy and calendar across all 9 locations  Identify growth opportunities across service lines including medical dermatology, cosmetic treatments, and surgical procedures  Balance brand-wide marketing priorities with location-specific campaigns and community needs  Set measurable marketing goals and KPIs aligned with patient acquisition, retention, and revenue targets  Present marketing plans, campaign performance, and strategic recommendations to leadership    Social Media & Content Marketing  Develop and manage social media strategy and content calendars across all platforms including Instagram, Facebook, TikTok, and LinkedIn  Oversee creation of engaging, accurate, and HIPAA-compliant content that educates patients and builds brand trust  Coordinate with clinical teams to highlight providers, services, before-and-after content, and patient education  Monitor social engagement, community management, and brand reputation across all location profiles  Manage or collaborate with content creators, photographers, and videographers as needed    Paid Advertising  Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms  Manage advertising budgets across all 9 locations, ensuring efficient spend and strong return on ad investment  Develop location-specific and service-specific ad campaigns targeting relevant patient demographics  Monitor campaign performance daily, making real-time adjustments to improve results  Produce clear ROI reporting and attribution analysis for leadership review    SEO & Website Management  Develop and execute an SEO strategy to improve organic visibility for all practice locations  Oversee local SEO including Google Business Profile optimization for each of the 9 locations  Collaborate with web developers or vendors to ensure the website is optimized for search, user experience, and patient conversion  Monitor website analytics, traffic trends, and conversion rates using Google Analytics and Search Console  Ensure all web content is current, accurate, and reflective of services offered at each location    Email Marketing & CRM  Develop and execute email marketing campaigns for patient acquisition, re-engagement, and retention  Build and manage segmented patient email lists in compl